Lateefat Arogundade

Lateefat Arogundade

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Digital Marketing Specialist
Lagos, Nigeria

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Starting at USD1.5K/month
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Résumé


Jobs verified_user 0% verified
  • PSC Solar UK
    Country Manager Sales & IT
    PSC Solar UK
    Sep 2024 - Current (1 year 8 months)
    -Developed and executed comprehensive marketing strategies to drive business growth and increase sales. - Supervised, trained, and managed the performance of the in-house and field sales teams. -Managed the company’s e-commerce website and monitored performance across all online sales platforms. -Created and optimized engaging digital content (SEO, SMO, PPC, SMM) to drive targeted traffic and improve conversions. -Designed advertising graphics and visual content for social media and online campaigns. -Developed and managed a network of resellers, dealers, and independent distributors nationwide. -Represented PSC Solar UK at major sales exhibitions and industry events across Nigeria. -Created and delivered compelling sales presentatio
  • G
    Online Marketing Manager
    Green Remedies International
    Oct 2022 - Jun 2024 (1 year 9 months)
    ●Managed Facebook, Instagram, Twitter (X), and TikTok accounts, creating visually engaging content. ●Set up Facebook Pixel for conversion tracking and analyzed performance metrics to optimize strategies. ●Monitored & responded to audience interactions ●Analyzed performance metrics & adjust strategies accordingly. ●Collaborated with influencers and the press to promote the brand. ●Developed and executed Facebook advertising strategies, achieving significant lead generation and conversions. ●Increased CTR to 8% and ROAS to 8 through data-driven audience segmentation and targeted campaigns. ●Implemented a media buying plan, resulting in an 800% increase in purchases in Nigeria, 1,100% in Ghana, and 300% in Cameroon. ●Collaborated cross-functio
  • P
    Digital Marketing Executive
    Promium Digitals
    Jul 2019 - Oct 2022 (3 years 4 months)
    ●Set up social media accounts and Systeme.io for email marketing automation. ●Developed customer acquisition and retention strategies, leading to significant growth. ●Executed SEO, keyword research, and Google Analytics for site audits and content writing. ●Crafted high-impact web and sales copy optimized for competitive keywords. ●Utilized tools like Ahrefs, Ubersuggest, and Google Search Console for insights and content optimization.
Education verified_user 0% verified
  • FEDERAL UNIVERSITY OF AGRICULTURE ABEOKUTA
    Bachelor of Science - BS, Food Science and Technology
    FEDERAL UNIVERSITY OF AGRICULTURE ABEOKUTA
    Sep 2009 - Nov 2014 (5 years 3 months)
Projects (professional or personal) verified_user 0% verified
  • E
    Marketing operations
    Educify
    Jul 2024 - Sep 2024 (3 months)
    Follow-ups with student's Social media marketing
  • G
    P
    PSC Solar UK
    Paid advertising
    Green Remedies International, Promium Digitals, PSC Solar UK
    Feb 2019 - Current (7 years 3 months)
    Kindly view some past campaigns https://drive.google.com/drive/folders/1qrTJvVyh6wIN5jL7ZKe_ZSAZeZrhDl-a?usp=sharing
Awards verified_user 0% verified
  • G
    Employee of the Year (2023)
    Green Remedies International
    Sep 2022 - Jun 2024 (1 year 10 months)