Katherin Lasso
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Digital Analyst
Departamento del Valle del Cauca, Colombia
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Jobs
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SEO and Digital AnalystContáctica.Mar 2023 - Current (3 years 3 months)- Developed and executed data-driven SEO strategies to enhance website visibility and organic search rankings, ensuring comprehensive optimization by applying knowledge of Generative Engine Optimization (GEO). - Conducted in-depth market research and competitor analysis to identify growth opportunities and inform content strategy. - Utilized advanced data analysis techniques and tools such as Google Analytics, Looker Studio, and Microsoft Excel to track key performance indicators and generate actionable insights. - Managed and optimized digital marketing campaigns across various channels, including content marketing, social media marketing, and email marketing, to drive lead generation and customer acquisition. - Implemented A/B testing and- Data Intelligence InternContáctica.Aug 2022 - Mar 2023 (8 months)As a Data Intelligence Intern, I contributed to enhancing digital marketing strategies through data-driven insights and analysis. • Leveraged data visualization tools, data science principles, and proficiency in relational databases, AI, and SQL (including Microsoft SQL Server) to extract, analyze, and interpret complex datasets. • Utilized Looker Studio, Google Analytics, Microsoft Excel, Ahrefs, and SEMRush for in-depth analysis of digital marketing performance, identifying key trends and actionable insights. • Applied SEO (Search Engine Optimization) knowledge and conducted A/B testing to optimize content and campaigns, improving search engine rankings and audience engagement. • Managed customer data with a focus on Customer Data Managem
- AAsistente de servicio al clienteFeb 2018 - Feb 2020 (2 years 1 month)- Apoyar y facilitar trámites digitales a los clientes, utilizando el conocimiento en SEO (Search Engine Optimization) para mejorar la visibilidad y accesibilidad de los recursos digitales y la información relevante. - Brindar un excelente servicio al cliente y lograr una alta tasa de satisfacción, aplicando principios de segmentación para entender mejor las necesidades del cliente y ofrecer soluciones personalizadas. - Ofrecer óptimas soluciones respecto a la creación de documentos y su almacenamiento, complementando la experiencia con auditorías web para asegurar que la documentación digital sea fácilmente encontrable y utilizable por los clientes. - Contribuí a la mejora de la experiencia digital del cliente mediante la aplicación prácti
Education
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- Especialización Inteligencia de Negocios con Énfasis en Big DataUniversidad Autónoma de OccidenteFeb 2024 - Current (2 years 4 months)
- Software EngineeringBootcamp InstituteJan 2022 - Jul 2022 (7 months)
- Mercadeo y Negocios InternacionalesUniversidad Autónoma de OccidenteFeb 2019 - Dec 2023 (4 years 11 months)