LARISSA CUNHA RIBEIRO

Key Account Manager

Proxima

Apr 2024 - Dec 2024 (9 months)

• Built and maintained account performance dashboards and KPI trackers using advanced Excel (formulas, pivots) to identify upsell and retention opportunities and support revenue forecasting. • Collaborated with sales, marketing and product development to align solutions with client needs and translate insights into commercial initiatives and sales collateral. • Monitored account performance through commercial metrics to prioritize growth opportunities and inform quarterly planning. • Managed multichannel customer intake (phone, email, social) and maintained organized lead records in the CRM to support timely sales follow-up and pipeline progression. • Strengthened relationships with key stakeholders to improve engagement and long-term value

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Business Developer Latam

CSPC Weisheng

Jun 2023 - Mar 2024 (10 months)

• Conducted market analysis and built Excel models to monitor KPIs, prioritize market-entry and growth opportunities, and inform target lists and outreach cadences. • Leveraged strong communication skills to resolve customer inquiries and provide effective solutions in a multichannel environment. • Supported strategic decision-making by synthesizing market intelligence and delivering findings and recommendations to leadership. • Developed partnerships within the pharmaceutical industry across regional markets to enable commercial initiatives. • Prepared and delivered strategic presentations and proposals to prospective clients and partners, coordinating outreach, qualifying prospects, and progressing deals through handoff to sales. • Used L

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Business Consultant

Brace Pharma

Jan 2022 - Jun 2023 (1 year 6 months)

• Built relationships with healthcare professionals and pharmacy networks to drive awareness and distribution via targeted outreach and appointment setting, generating qualified prospects for commercial follow-up. • Applied ability to multitask to prioritize and resolve customer issues efficiently, ensuring high satisfaction rates. • Collaborated with trade and commercial teams to support product positioning and develop promotional materials and sales collateral. • Contributed to territory growth through targeted engagement with healthcare stakeholders. • Supported initiatives designed to increase brand visibility and product awareness, including presentations and virtual outreach.

Medical Sales Consultant

Aché Laboratórios

Apr 2019 - Aug 2021 (2 years 5 months)

• 3rd top performer with product motore in 2020 — 210% increase in market share. • Used territory performance data and market insights to optimize engagement plans and territory coverage. • Consistently delivered strong territory performance through strategic physician engagement and relationship management, including scheduling calls and meetings. • Strengthened brand presence within the territory through stakeholder engagement and competitor monitoring. • Participated in medical congresses and industry events to capture market trends and inform commercial tactics.

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Digital Sales Representative

Sanofi Medley

Jun 2018 - Mar 2019 (10 months)

• Utilized market intelligence tools (CloseUp, IQVIA, Roambi) to generate reports that guided engagement strategies and territory planning. • Managed customer portfolio and prospecting initiatives to support adoption and outreach, conducting remote outreach and follow-up and qualifying inbound and outbound leads. • Used performance data to optimize territory planning and prioritization.

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Marketing Intern

Bayer S.A

Dec 2015 - Jan 2017 (1 year 2 months)

• Conducted market data analysis and prepared strategic reports using Excel to inform marketing decisions. • Collected insights from field sales teams to improve marketing materials and targeting. • Assisted in planning medical congresses and industry events, preparing materials and presentations for stakeholders.

LARISSA CUNHA RIBEIRO

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