Lara Ferreira

Lara Ferreira

About

Detail

Minas Gerais, Brazil
Contact Lara regarding: 
Flexible work
Starting at USD25/hour

Timeline

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Job
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Education

Résumé

Jobs verified_user 0% verified
  • Tractian
    Senior Product Designer
    Tractian
    Jun 2024 - Oct 2025 (1 year 5 months)
    Recognized by Forbes as one of the 50 most promising AI companies-, TRACTIAN delivers IoT-powered solutions for industrial asset performance management. I was the first designer to work directly with TRACTIAN's U.S. based team, playing a key role in the company's strategic expansion into the North American market by focusing on the specific needs and pain points of U.S. users. Key contributions: Designed and enhanced core platform features, balancing user insights with business objectives, generating around 200k ARR in upsells since I started in the company; Collaborated with cross-functional teams, including engineers, PMs, C-level leadership, sales, and design peers, having designed and assisted in the development of over 5 big features;
  • 4
    Product Designer
    42WE Tech
    Jan 2022 - Apr 2024 (2 years 4 months)
    As a Product Designer at 42WE, a Brazilian technology and innovation startup specializing in the end-to-end development of physical and digital products, I led UI/UX design for B2B and IoT products, effectively balancing usability, technical feasibility, and business needs. I applied various UX methodologies, including user research, competitive benchmarking, wireframing, and prototyping, to guide product decisions and enhance user experience. Collaborating closely with engineers, developers, stakeholders, and domain experts ensured successful handoff and implementation of designs. I maintained direct communication with clients and end users to align product goals with real-world needs. Additionally, my experience with Software as a Service
  • V
    Design Intern
    Vinteum Software
    Jan 2021 - Jan 2022 (1 year 1 month)
    Notable projects include a remake of the company's website design focusing on translating new business goals into a seamless design to attract potential clients, along with having developed a variety of visual and digital assets to support the company's marketing and communication efforts, including landing pages, social media content, eBooks, newsletters, flyers, presentations, and other diverse graphic materials.
Education verified_user 0% verified
  • U
    Bachelor's Degree in Design
    UEMG, UNA
    Jul 2020 - Dec 2024 (4 years 6 months)