Kristal Pastor

Kristal Pastor

About

Detail

Senior Writer
Mexico
Contact Kristal regarding: 
work
Full-time jobs
Starting at USD1.2k/month
Flexible work
Starting at USD15/hour

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 8% verified
  • (
    QA Writer
    (A Magnon Group & Omnicom agency)
    Nov 2024 - Current (1 year 8 months)
    As a QA Writer, I was responsible for ensuring the quality and accuracy of content produced for various platforms. My role involved rewriting and editing AI-generated responses to enhance clarity, fluency, factual accuracy, and a user-centric tone, all while aligning with brand voice and editorial best practices for Google Gemini. Additionally, I developed and maintained a comprehensive Spanish (Mexico) style guide to ensure linguistic accuracy, cultural relevance, and adherence to RAE standards in Gen AI-generated content. I also collaborated with cross-functional teams to identify recurring language issues, implement quality improvements, and enhance the overall performance of Spanish-language AI outputs.
  • A
    Digital Content Management Specialist
    Accenture Costa Rica
    Jun 2023 - Jun 2024 (1 year 1 month)
    As a Digital Content Management Specialist, I was responsible for creating and managing engaging digital content that aligned with brand objectives. This included developing an on-brand B2B email marketing campaign, which encompassed ABM strategy, ICP segmentation, and the definition of UVP, as well as designing user journeys and tailored touchpoints. I also wrote and edited various client-facing materials, including proposals, advertisements, emails, newsletters, and social media copy, while repurposing video and SME content to maximize reach and engagement. Additionally, I effectively communicated project status, risks, and opportunities to stakeholders at all levels of the organization, ensuring transparency and alignment throughout the
  • Hogarth México
    Copywriter
    Hogarth México
    Nov 2022 - Jan 2023 (3 months)
    - Writing and editing on-brand, market-ready digital copy for IBM. Authoring pages in Adobe Experience Manager, selecting components and DAM assets for content migration. - Trained in Tech QA to report issues in page properties and links. Effective collaboration with international teams. - Tools: Jira, Box, Adobe Experience Manager, InVision, Microsoft OneDrive, QA Helper.
  • Phase2
    Content specialist verified_user Verified experience
    Phase2
    May 2022 - Jun 2022 (2 months)
    - Responsible for content migration tasks using Drupal and Figma for large scale project. - Working within templates, selecting components and modules, and adding/ editing content (copy, images, tagging, SEO metadata) to compose web pages based on brand guidelines and client input.
  • Mindvalley
    Copywriter
    Mindvalley
    Aug 2020 - Sep 2021 (1 year 2 months)
    Copywriter at a top EdTech platform revamping copy for landing pages, emails and responsive ads, alignment of angles along funnels and user journey for LATAM markets.Working alongside the Marketing team to improve conversion rates, CTOR, # of leads and other KPIs. Assessing and adjusting best copy for A/B testing and analyzing feedback from A/B test results for decision-making in angle, copy, and CTA strategy.
  • S
    Psychologist
    Secretaría de Empleo de Jalisco
    Feb 2020 - Sep 2023 (3 years 8 months)
    Psychology
  • M
    Quality checker/editor
    Mother Tongue
    Jun 2019 - Oct 2022 (3 years 5 months)
    - Conducting linguistic editing and research quality check on translations and copy from writers for high-profile clients in media, business, tech and sports industries. - Providing QA details and feedback for the writer's work (including error category, error severity and bonus points for exceptional creativity and fluency). - Maintaining the existing tone, intent, and style, while remaining sensitive to cultural differences to make sure the message resonates with the target audience.
  • T
    Translator | Transcreator
    TraduService Company
    Feb 2013 - May 2022 (9 years 4 months)
    - Translation, transcreation, localization (English-Spanish) in subjects including: Life Sciences, Legal, Information Technology, Lifestyle using CAT tools. - Adhering to client/brand glossaries and style guides. Ensuring coherence in format, meaning, style and intention of the original texts. - Carrying out linguistic & cultural research for translation accuracy.
  • P
    Copywriter | Transcreator
    PopcornBrain Studio
    Jun 2012 - Sep 2017 (5 years 4 months)
    - Ongoing collaboration as freelance copywriter, transcreator and editor. - Writing creative copy, transcription of copy and songs in a variety of projects, including marketing/advertising campaigns for Liverpool stores, video games, video subtitling.
  • O
    Content marketing copywriter
    Out Of The Box Mexico
    Feb 2012 - Dec 2012 (11 months)
    - Managing social networks of various well-positioned brands with large target audiences in Mexico, creation of posting plans and marketing campaigns for social networks. - Continuous teamwork with designers, developers, art directors, and account executives for interdisciplinary collaboration. Participation in brainstorming meetings for marketing campaigns/projects. - Creation and style correction of texts for form, voice, spelling, grammar, and intention according to target audience and marketing campaign/project.
  • avVenta Worldwide
    Creative copywriter | editor
    avVenta Worldwide
    Jun 2010 - Nov 2011 (1 year 6 months)
    - Writing creative texts and captions to detail the content of images. Creation and use of style guides and writing standards to ensure consistency. - Up-to-date knowledge of trendy words and phrases, as well as cultural comprehension for application into creative copy for different target audiences. - Editing texts to change author's voice according to the intention of the campaign or project.
  • C
    Copywriter | translator
    CarHireX.com
    Aug 2009 - Jun 2011 (1 year 11 months)
    - Writing unique, creative content for different pages of the website, relating travel and tourist destinations around the world, following SEO guidelines. - Translation of articles from English to Spanish, both written by me and by other writers who contributed to the site. Uploading content to the website using CMS tools such as DreamWeaver, Kompozer, Drupal or Wordpress. - Recruitment and supervision of other writers, sending them feedback, editing and proofreading their writings.
  • C
    English teacher
    CIDI Language School
    May 2008 - Dec 2009 (1 year 8 months)
    - Teaching English as a second language to adults (from beginner to advanced levels). Preparing original class materials. - Preparing written and oral tests for students. Conducting individual and group classes. - Marking homework and tests.
Education verified_user 0% verified
  • C
    Specialty in Cognitive Behavioral Therapy
    CPROEM
    Mar 2025 - Jul 2025 (5 months)
  • Universidad Anáhuac México
    Certificate Program in Neuromarketing and Market Intelligence
    Universidad Anáhuac México
    Jan 2020
  • Universidad Intercontinental
    B.A. in Psychology
    Universidad Intercontinental
    Jan 2017 - Jan 2020 (3 years 1 month)