Digital Marketing Specialist and Consultant public Remote experience
Goldenway Educational Services,
Mar 2024 - Apr 2026 (2 years 2 months)
- Owned end-to-end digital marketing as the dedicated marketing team: strategy, content creation, SEO, paid campaigns, and brand identity.
- Led full visual identity overhaul - logo, brand guide, content system, increasing brand recognition by 30%.
- Executed comprehensive SEO audit and on-page optimisation using SEMrush, improving user experience metrics by 35% and driving organic traffic growth.
- Produced consistent content across Facebook and Instagram, including graphics, captions, and campaign creatives, growing brand awareness among target student demographics.
- Ran cold outreach campaigns targeting prospective students and partner institutions, supporting lead generation for study abroad programmes.
- Advised clients on market