Kisha Laine Malabanan Villanueva

Lead Generation Assistant

Automox

Apr 2025 - Current (5 months)

Manage and clean event lead lists to ensure consistent, high-quality data across systems Conduct pre- and post-event reviews to validate lead details and flag discrepancies before upload Work closely with vendors to secure lead files and process them promptly, typically within 24 hours Upload, categorize, and maintain data in CRM platforms (Salesforce), supporting smooth campaign execution and sales workflows Research and enrich incomplete data using trusted online sources to improve record depth and usability Build and update custom dashboards, views, and reports in Salesforce to support Sales and Marketing teams Create and refine 6sense segments and alerts to enable more focused outreach and better pipeline targeting Coordinate across int

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Digital Marketing Analyst

Proxima.ai

Sep 2024 - Feb 2025 (6 months)

Collect and compile data from various ad networks (primarily Meta) from the previous day. Maintain clean and reliable data by regularly identifying and correcting errors, updating outdated records, and keeping information aligned with current business needs Connect data to Google Sheets using Dataslayer and organize ad media data by applying necessary filters (time and KPIs) for accurate analysis. Compare and contrast advertising data with business metrics, identifying discrepancies, material deltas, flag these metrics and share with the campaign manager. Monitored trends and provided data-driven insights to optimize campaign performance, focusing on key metrics like ROAS, CPA, and conversion rates.

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Marketing Specialist, Database

IDC Market Research

Nov 2022 - Sep 2024 (1 year 11 months)

Generate Salesforce reports on leads, contacts, campaigns, and pipeline insights. Assign leads from website and email inquiries via Salesforce. Collaborate with APJ Sales for lead distribution, reports, and data-driven decisions. Track campaign performance using Salesforce opportunities and tasks. Maintain dashboards for lead, contact, and campaign visibility. Create and manage a lead assignment playbook for Sales and Marketing. Process Marketo leads by inquiry status. Improve lead workflows with Sales and Marketing teams. Monitor contact engagement from marketing activities. Ensure smooth transfer of new accounts and Salesforce updates. Support pre-sales efforts by updating leads and contacts. Send detailed lead assignment emails to boost

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Admin Data Manager

TRI7 Solutions Inc.

Dec 2021 - Nov 2022 (1 year)

Conduct market research on database trends to enhance marketing strategies and improve data management processes. Analyze key demographic factors such as age distribution, income levels, and migration patterns to evaluate market demand. Develop and implement data solutions and statistical models to improve the speed and effectiveness of business decisions. Collect, cleanse, analyze and provide data for digital marketing effort. Identify data and process improvement opportunities by monitoring existing metrics, analyzing data and partnering with internal teams as needed. Develops data sets to enable self-service data analysis within the broader marketing organization. Plan and implement marketing attribution models within a multi-channel adv

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Marketing Admin Assistant

TRI7 Solutions Inc.

Sep 2021 - Dec 2021 (4 months)

Handle ad hoc projects by doing research and analysis on trends and industry updates Coordinate urgent team concerns with the right departments or key staff Process team requests for access to confidential campaign data and send them to the Digital Marketing Manager Manage calendars and set appointments for the marketing team Support the social media team by creating materials in Canva and helping with content, scheduling, and engagement Keep Google Drive files organized for smooth and efficient work

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Marketing Assistant

Vista Land and Lifescapes, Inc.

May 2021 - Sep 2021 (5 months)

Organize brokers and marketing meetings by managing schedules and communication. Prepare presentations by gathering data, structuring content, and ensuring a polished delivery. Schedule and coordinate appointments, managing calendars for brokers and sales meetings. Provide customer support via phone, email, and chat, resolving inquiries efficiently. Conduct broker and marketing outreach to attract potential clients and expand opportunities. Manage email correspondence by responding to inquiries and ensuring timely follow-ups. Oversee Facebook content creation and optimization to boost engagement. Conduct market research and competitor analysis to identify trends and opportunities. Assist in developing and distributing marketing materials to

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Treasury Staff

Waltermart Supermarket

Jul 2019 - Apr 2021 (1 year 10 months)

Collect and review daily sales data to find trends Create and update reports to track sales and bank activity Check for cash differences and ensure data is accurate Handle and match financial records to keep them accurate and follow company rules

Kisha Laine Malabanan Villanueva

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