Kenny Sewards

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Digital Marketing Manager

Energex

Mar 2022 - Apr 2024 (2 years 2 months)

Increased website conversion rates by 25% through A/B testing and optimization efforts. • Reduced ad spending by $100k annually while maintaining campaign performance levels. • Managed a portfolio of 15 digital marketing projects with a total budget of $2 million. Handled over 50 campaigns across multiple social media platforms for diverse product lines. Boosted brand visibility by 40% in target markets by redesigning content strategy. A 30% increase in customer engagement was achieved by launching a new interactive campaign and improving UX. Part of the company's board of directors and used financial analysis of financial reports and accounting to guide strategic marketing decisions.

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Chief Financial Officer and Administrative Director

Energex

Nov 2015 - Mar 2022 (6 years 5 months)

Implemented financial strategies improving KPIs, leading to a 75% reduction in financial expenses through effective currency hedging. Led a team of 50 professionals across finance and administration departments to manage global operations. Transitioned from COLGAAP to IFRS standards, ensuring compliance and streamlined financial reporting. Oversaw HR, procurement, and customer service, reducing employee turnover from 13% to 6% in 2020. Led ERP and CRM system integration, boosting revenue by 10%. Directed ISO 9001, ISO 14001, and OSHAS 18001 re-certification, enhancing operational compliance and efficiency.

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Director of Technical Support

Energex

Jan 2014 - Oct 2015 (1 year 10 months)

Enhanced user experience across platforms by leading a team to develop a unified support strategy. Designed and implemented new CRM modules, improving product quality assurance and preventative maintenance visits, which led to a 70% increase in new client service contracts. Hired and trained technicians and sales teams, resulting in a 60% increase in technical support sales in 2014 and a 260% increase in 2015. Part of the company's board of directors and used accounting and financial analysis to guide strategic management decisions in the Technical Support department. In charge of creating a monthly financial P&L statement for management and the accounting department, and ensuring key performance indicators were met.

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Private Equity Market Research Analyst

Altra Inversiones

Feb 2013 - Dec 2013 (11 months)

Conducted market research and due diligence on the water treatment sector in Colombia and Peru. Provided financial analysis, accounting based valuation, and recommendations to the CEO and board, influencing their investment decisions. Developed a comprehensive template for future market research and due diligence.

Kenny Sewards

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Kenny's behavioral traits
Kenny's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.