Kazim Ali

CRM Specialist (HubSpot)

Acquisition.com

Jun 2025 - Current (1 year 1 month)

As a CRM Specialist (HubSpot), I managed the end-to-end CRM strategy and execution, utilizing HubSpot as the primary platform (80%) alongside Salesforce (20%) to enhance sales, marketing, and reporting operations. I oversaw automation, integrations, data quality, and analytics to drive operational efficiency and business growth. • Streamlined CRM workflows in HubSpot and Salesforce, accelerating lead routing by 45% and providing full pipeline visibility across sales and marketing. • Designed and deployed scalable automation processes, cutting manual tasks by 60% and shortening lead nurturing cycles. • Maintained high-accuracy two-way integration between HubSpot and Salesforce, achieving 98% data synchronization and ensuring a unified c

V

Sr. Manager CRM & Reporting

Visionet Systems Inc.

May 2024 - Jun 2025 (1 year 2 months)

As the Sr. Manager of CRM & Reporting at Visionet, I lead the CRM strategy and reporting initiatives, optimizing HubSpot and Dynamics 365 to streamline sales, marketing, and reporting functions. My role involves managing integrations, automation, and data analytics to enhance efficiency and business intelligence. • Developed and implemented automation workflows, increasing lead nurturing efficiency by 50% and boosting MQL-to-SQL conversion by 30%. • Revamped CRM processes, slashing lead response time by 40% and elevating SQL conversions by 25%. • Introduced data governance programs, enhancing data integrity by 35%, improving segmentation precision, and enabling tailored outreach campaigns. • Created automation workflows, further boostin

q

CRM Specialist

qordata Inc.

Jul 2023 - Apr 2024 (10 months)

As a CRM Specialist, I led all facets of database management, focusing on health maintenance, growth strategies, and CRM implementation. My expertise in MarTech integration, comprehensive lead management, and dynamic reporting allowed me to achieve significant results, including: • Cleaning and organizing the CRM, restoring domain authority from critical to safe through improved data hygiene. • Redesigning CRM workflows, which enabled SDRs to respond to leads 30% faster. • Guiding a cross-functional team to implement analytics, enhancing customer segmentation and personalized messaging by 25%. • Integrating MarTech solutions that streamlined marketing automation and personalization, increasing marketing efficiency by 20%. • Redirecting

N

CRM Specialist

Novity.us

Nov 2021 - Dec 2022 (1 year 2 months)

As a CRM Specialist, I worked as a HubSpot consultant, managing database and email marketing activities for Novity.us, a subsidiary of PARC Xerox (U.S.). I was also involved in website project management for Foilio3’s new business unit focused on Salesforce consulting services. • Designed and implemented a Buyers' Journey map that helped the client accurately identify their target persona. • Conducted database cleanup and implemented nurture campaigns. • Designed emails that increased lead engagement rates by 60% on average, achieving a click-through rate (CTR) of 40%. • Improved the overall lead conversion ratio by 12% through personalized messaging in nurture campaigns. • Implemented workflows for the sales team, delivering rea

Digital Marketing Manager

Arthur Lawrence

Jul 2021 - Jul 2023 (2 years 1 month)

As a Digital Marketing Manager, I was responsible for overseeing all digital marketing functions, including internet marketing services, email campaigns, web design, and lead generation. I managed the health and growth of our database while executing personalized email campaigns to enhance engagement. • Developed and executed a lead generation plan, generating 150+ MQLs per month on average. • Created and implemented a lead workflow strategy, growing the active database from 1,500 to 4,500 contacts in 11 months. • Planned and managed email and SMS campaigns, achieving an average 35% open rate and 14% CTR. • Increased lead conversion from 1% to 5% by launching personalized nurture campaigns for candidates. • Boosted brand awareness acr

Q

CRM & Database Marketing Manager

QuickStart Learning Inc.

Apr 2018 - Sep 2021 (3 years 6 months)

As the CRM & Database Marketing Manager, I was responsible for overseeing all CRM and database-related activities, including database migration, contact scoring, program segmentation, account-based marketing (ABM), nurture campaigns, A/B testing, and optimization, as well as lead funneling and buyer’s journey mapping. • Implemented a new CRM system and redesigned key processes for marketing, sales, and operations, driving 15% annual sales growth, a 20% boost in sales productivity, and a 30% increase in customer support satisfaction. • Developed and applied a Buyers’ Journey map to deliver personalized messaging for B2B, B2C, and channel partners. • Oversaw marketing requirements during CRM migration from Microsoft 2011 to Dynamics 365 a

About

Detail

Timeline

Résumé