Kaziah Searles

B

Chief Strategist/CMO

Better Than You Left It | Remote

Jun 2023 - Mar 2024 (10 months)

Oversee BTYLI marketing and sales operations and drive strategic direction for all subsidiary brands. Real time strategy included.

T

Head of Marketing

The Valcourt Group

Jul 2022 - Jul 2023 (1 year 1 month)

No central marketing previously. Managed a budget of $9M. Responsible for Marketing and Branding activities for Valcourt and 17 sub-brands. This included creating strategy and guidelines around communications, print & digital advertising, SEO, branding, content, website, etc. Projects included new website, DAM buildout, Pardot Implementation, and creation of company store. DAM created cost savings of $300K/year; Company store reduced operational and marketing costs by $375K/year.

S

Creative Director and Project Manager

SmartMarketing Comm | Remote

Jun 2020 - Oct 2021 (1 year 5 months)

Responsible for projects/accounts. Ensured work was on budget, within brand guidelines, and incorporated marketing best practices. Responsible for leading real time strategy, branding, creative, vendors, billing. Provided website design and maintenance, graphic and logo design, content creation, copywriting, SEO, Public Relations

O

Director of Marketing and Brand Strategy

Official Chamber of Commerce

Nov 2019 - Aug 2020 (10 months)

Switched to Contractor role July 2020 (to finish out projects and switch to agency role). Responsible for Brand Strategy, Campaigns, Advertising, Website Management (8+), CMS (Drupal), Publications, Reports, Communications, Press Releases, Newsletters, Copywriting, Social Media, Graphic Design, Marketing Collateral, Event Promotion, etc. • ASCEND Annual Magazine • Be Pro Be Proud Mobile Workshop (Steering Committee): Marketing, Press, and Design for the Project • Chamber Blue BCBS SC Marketing Campaign • Get Invested Marketing Campaign • #SCisOurBusiness and COVID-19 Information Hubs (Crisis Management and Communications) • Choosing the Chamber • #WearItSC Mask Campaign

Director of Public Awareness

South Carolina 811

Jul 2018 - Oct 2019 (1 year 4 months)

Responsibilities: Learning Management System Build, Annual Run, Preferred Partner Program, Marketing Campaigns, Safety Summits, Manage Public Awareness Department, Manage $700K Budget. This included paid media campaigns and social, as well as campaign management, PPC, etc. Spreadsheet and data analysis. Google ads includes data analysis. • Manage website and social media accounts to keep content relevant. Manage CMS (WordPress) • Secure contracts for events and trade shows. Coordinate staff to represent SC811 at events. • Marketing and Educational Collateral: Reference Guides, training classes, online training, etc. • Initiate additional revenue streams by way of sponsorship to events and programs. ($90K) • 60% Travel: Industry Groups a

B

Chief Strategist/VP of Marketing

Brevi Strategies | Remote

Jan 2016 - Mar 2024 (8 years 3 months)

Fractional CEO, CMO, and COO acting as a true partner in organizational success. This includes real-time strategy

F

Business Development Manager

FISHER & PHILLIPS LLP

Sep 2014 - Dec 2016 (2 years 4 months)

Directed business development initiatives for two offices and 25+ attorneys. • Created Brand Standards and updated marketing collateral for our Carolinas offices. • Spearheaded community engagement projects, coordinated events, and firm sponsorships. • Established and managed the annual marketing budget of $250,000+ for two locations. • Implemented tracking/reporting process to measure the ROI for every firm business development initiative. • Developed and updated firm calendar of CLE's, conferences, networking, presentations, and other events.

C

Leadership Business Planning Analyst

Colonial LifeUnum

Aug 2013 - Aug 2014 (1 year 1 month)

• Business planning for 40+ field offices, created reports on performance using key metrics. • Administered Candidate Assessment Process for all managerial candidates. • Created presentations and materials to aid in sales training and strategic field development projects.

D

Process Improvement and Supply Chain Analyst

DAK Américas S.A

Nov 2012 - Aug 2013 (10 months)

• Analyzed and created process improvement data for company-wide use. • Created process/flow maps and training manual, centralized multi-facility processes. • Provided regression and forecasting analysis for various projects.

Kaziah Searles

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