I've always thought that creativity mixed with purpose can really create strong brands. My journey kicked off in fashion design, where I realized how storytelling, visuals, and emotion really influence how people connect with products. That passion eventually guided me into digital marketing, allowing me to merge creativity with strategy to help brands grow in a genuine way.
At Wayra Beachwear, the sustainable swimwear brand I co-founded, I learned what it takes to build something from scratch — from designing unique pieces made from recycled materials to setting up e-commerce, social media campaigns, and forming partnerships with studios and boutiques. We even teamed up with NGOs that focus on children’s education in Colombia, which reminded me that making an impact goes beyond just business.
Later on, I joined Nutropx, a wellness startup, where I played a role in launching new products, crafting Meta ad strategies, and enhancing brand visibility while boosting campaign performance. I've also lent my support to creative projects in the streetwear and construction sectors, which helped me better understand how to bring ideas to life through clear visuals and operations.
These days, I'm all about combining my experience in fashion, branding, and marketing to breathe life into purpose-driven ideas — helping brands share their stories in a way that's authentic, thoughtful, and truly human.
