Kathleen A. McCalligan
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Kathleen A. McCalligan

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Sr. Director of Marketing
San Diego, California, United States

Contact Kathleen regarding: 

work
Full-time jobs
Starting at USD10K/month
Flexible work
Starting at USD55/hour
groups
Networking

Timeline

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Résumé

Jobs verified_user 0% verified
  • S
    Senior Director of Marketing
    SkyCreek Corporation
    Jan 2022 - Jan 2023 (1 year 1 month)
    Developers of a cloud-based CPAAS single, multi-channel communications platform. • Go-to-market strategy and execution • Sales enablement • Website rebuild – content and design • SEO/SEM • Email programs • Gartner analyst lead • Public relations • Social media programs • C-level presentations and support • Management of 3rd party marketing agencies
  • T
    Senior Director of Marketing
    TERI Campus of Life
    Jan 2021 - Jan 2022 (1 year 1 month)
    Non-profit category leader in the education of developmentally disabled children and adults. • Marketing strategy for all fundraising initiatives • Brand reputation and awareness • Built and managed marketing team • Public relations • Website rebuild – design and content • Events management • Annual report content • Social media programs • Reputation management
  • B
    Director of Marketing
    BAKER HOME ENERGY
    Jan 2015 - Jan 2020 (5 years 1 month)
    San Diego County renewable energy market leader. • Full re-brand strategy and execution • Integrated marketing plans and implementation • Full responsibility for digital, print, and electronic content • Creative direction • Website • Generation of all B2C qualified leads • Reputation management • Referral/Loyalty program • Community relations • Public relations • Co-marketing strategies with world-class business partners • Management of 6 marketing professionals and 5-person lead qualification team • Management of 3rd party agencies: PR, Creative, SEO
  • B
    Marketing Director
    Blu Homes
    Jan 2012 - Jan 2014 (2 years 1 month)
    High-end component home architects and construction • Integrated marketing strategies • Lead generation and nurturing • Cross-channel content • 150+ yearly marketing events for US and Canada • Introduction of registration and lead tracking technologies • Management of a national marketing team of 4
  • S
    S
    B
    Brand Building, Sales Enablement, Event Promotion, GTM strategoes
    SkyCreek Corporation, Sunset Magazine Time Inc., Lifestyle Group, Baker Electric Home Energy, TERI, Inc.
    Apr 2008 - Nov 2014 (6 years 8 months)
  • S
    Marketing Director
    Sunset Magazine Time Inc., Lifestyle Group
    Jan 2008 - Jan 2014 (6 years 1 month)
    #1 West Coast lifestyle magazine. • Integrated marketing programs • Partner marketing strategies • Digital marketing/social media • Cross-channel content • Brand licensing • Sales support materials • Sponsor/partner media initiatives • Event management
  • H
    Integrated Marketing Communications Manager
    Hewlett-Packard Corporation HP Networking Division
    Jan 2004 - Jan 2008 (4 years 1 month)
    #2 international networking hardware and software • International advertising campaigns • Market research • Customer success programs • Users Group • Digital marketing • Web content
  • P
    Principal
    Piercey Associates
    Jan 1998 - Jan 2004 (6 years 1 month)
    Marketing Consulting • Public relations • Integrated marketing communications consulting • Website development • Advertising campaigns • Trade show management • Website development • Cross-channel content
Education verified_user 0% verified
  • Babson College
    Graduate of the Business Management Program
    Babson College
  • A
    Bachelor of Arts
    Antioch College
Projects verified_user 0% verified
  • H
    S
    B
    Full spectrum of integrated marketing programs and team management of the $1MM rebrand of Baker Electric Home Energy
    Hewlett-Packard, SkyCreek Corporation, Blu Homes, Sunset Magazine Time Inc., Lifestyle Group, Baker Electric Home Energy, TERI, Inc.
    Feb 2008 - Mar 2024 (16 years 2 months)