Kartikey Rai

Experienced Senior Data Analyst with a Master of Management Studies in Finance and a proven track record in data-driven decision-making, business intelligence, and advanced analytics. Proficient in leveraging Python, SQL, Google BigQuery, and Advanced Excel to solve complex business problems, optimize workflows, and generate actionable insights. Skilled in data visualization tools such as Tableau, Looker Studio, and Sisense, with a strong focus on A/B testing, funnel analysis, and behavioral analytics to enhance user experience and drive business impact. Demonstrated success in leading GA4 migrations, building scalable ETL pipelines, and automating data workflows to improve efficiency and accuracy. Adept at conducting root cause analysis, performance metric optimization, and delivering KPI dashboards to stakeholders. Experienced in web and app analytics using tools like Google Tag Manager, Google Analytics, Contentsquare, and Hotjar, with a proven track record of optimizing conversion funnels and improving marketing attribution. Certified in Tableau, TensorFlow, and Machine Learning, with a passion for leveraging predictive modeling, machine learning, and deep learning techniques to uncover trends and drive strategic decision-making. Strong cross-functional collaborator with a history of delivering data-driven solutions that align with organizational goals and enhance operational efficiency.