Karol Stanczak Web3 Marketing Lead - GTM, Performance and Community-Led Growth

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Lead of Marketing & Influencers (Affiliates)

Blum.io

Apr 2024 - Apr 2025 (1 year 1 month)

• Led viral acquisition for Telegram Mini App, achieving millions of user growth. • Built 15 Local Telegram Community channels w/ 2M active users & Discord server w/ 200K users • Ran 30+ user acquisition and 20 user retention campaigns reaching 1M-20M users. • Recruited & managed 20,000 content creators, ambassadors & influencers (1K-10M followers). • Grew company's profile on YouTube to 8M subscribers (500M views) & Telegram to 20M users • Led 6-language localization efforts, and expanded the marketing & Community team from 2 to 10.

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Independent Marketing & Localization Advisor

Stanczak.org

Jan 2024 - Current (2 years 7 months)

Most notable clients: Ari10.com, Fintopio.com, x.ai via Perle.ai • Advised a Telegram wallet & exchange on go-to-market & Community strategy. • Prepared local fintech for a global launch, through KOL partnerships & Community building. • Audited & improved Polish localization quality across desktop & mobile for Grok.com and X.com.

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Full-time Assembler of Toys, Hugger Extraordinaire, Restless Nap Negotiator

Parent & F.a.t.h.e.r

Mar 2023 - Apr 2024 (1 year 2 months)

• Full-time Assembler of Toys, Hugger Extraordinaire, Restless Nap Negotiator. • Fathered a smart, beautiful & charming daughter.

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Co-founder, Operations and Investor Relations Manager

Lewk.com

Dec 2021 - Mar 2023 (1 year 4 months)

• Oversaw company incorporation, DMCC licensing in Dubai & trademark filing. • Scaled team from 3 to 15 by recruiting and structuring to support growth. • Managed $3M VC fundraise, budgeting, cash-flow oversight & allocation to product and GTM. • Led investor communications & company's PR, preparing reports, updates and pitch materials.

Head of Community in Central Eastern Europe (CEE)

Crypto.com

Mar 2020 - Oct 2021 (1 year 8 months)

• Built the CEE team from 2 to 10 & managed a global network of 15 Community Managers. • Led localization for product, Help Center, and News across 8 languages. • Led influencer-executed campaigns for Central & Eastern Europe. • Shaped & developed 30 local social media channels (Telegram, Discord, Facebook, X). • Designed & implemented an in-house social media data and keyword tracking system. • Created an internal knowledge base & standardized new-hire processes to accelerate onboarding.

Marketing & Community Manager, Poland

Crypto.com

Mar 2020 - Jun 2020 (4 months)

• Onboarded and coordinated content rollout with 15 KOLs to drive trust and adoption. • Localized core product & Help Center in Polish to reduce friction and support inquiries. • Acted as local spokesperson, coordinating with PR & media outlets to raise brand awareness. • Grew Polish customer base from 500 to 5,000 active members and debit-card users through localized campaigns & KOL partnerships.

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Ambassador Program Manager

Binance.com

Nov 2018 - Mar 2020 (1 year 5 months)

• Scaled the Ambassadors Program from 30 to 150, including influencers, tutors, events organizers • Established screening, training & evaluation processes to maintain quality and consistency. • Developed 100+ local Community social media channels (Telegram, Discord, Facebook, X) • Managed global Ambassador-led campaigns and offline meetups, including planning, budgeting, promotion & performance tracking. • Acted as liaison between the user Community, volunteers & internal teams to align initiatives with product and support goals.

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Translator English to Polish

Binance.com

Oct 2018 - Nov 2019 (1 year 2 months)

• Localized website, app, product and marketing copy daily to support launches & communications. • Translated 110 articles (85,000 words) covering blockchain & crypto terminology, ensuring accuracy, consistency and ease of understanding.

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Ambassador, Poland

Binance.com

Jun 2018 - Aug 2019 (1 year 3 months)

• Executed local outreach and partnerships to promote crypto adoption and awareness. • Defined local brand voice and represented Binance at events & conferences to grow awareness. • Organized 4 events & represented the brand at 6 local conferences to educate & drive adoption • Set up and manage social media channels on Telegram, Facebook & Twitter to further expand Community engagement and provide direct support.

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Co-founder, Chamber of Blockchain and New Technologies

Igbint.pl

Apr 2018 - Jul 2018 (4 months)

• Registered the domain, trademark, created & managed website, including mailing list. • Researched and onboarded 100 companies for founding committee via fees and declarations. • Planned and executed the first general meeting. • Transferred assets to the elected management team.

Karol Stanczak

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