Head of Marketing LATAM
eStoreMedia digital brand intelligence
Jan 2021 - Jan 2023 (2 years 1 month)
I served as the Head of Marketing LATAM at eStoreMedia, a London-based startup specializing in eCommerce - SaaS, from 2021 to 2023. My primary objective was to expand the company's reach in the region by successfully adapting European materials and campaigns to the Latin American market. I achieved this in countries such as Mexico, Colombia, Argentina, Peru, and Chile. In addition to my core responsibilities, I provided support for sales materials, ensuring they were tailored to resonate with local audiences and effectively communicate our value proposition. This involved leveraging my expertise in digital marketing strategy and customer relationship management (CRM) to enhance engagement and drive demand generation. My role also required a