Karla Alejandra Rosillo Betancourt
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Karla Alejandra Rosillo Betancourt

Karla Alejandra Rosillo Betancourt

About

Detail

Director de marketing
Mexico City, Mexico

Contact Karla regarding: 
work
Full-time jobs
Starting at MXN60k/month ~USD3.49k/month
Flexible work
Starting at USD20/hour

Timeline


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Job
school
Education
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Publication

Résumé


Jobs verified_user 0% verified
  • Hubtype
    Marketing Advisor
    Hubtype
    Jan 2023 - Current (3 years 5 months)
    Como Marketing Advisor, fui responsable de desarrollar e implementar estrategias de marketing digital efectivas, utilizando herramientas como Google Analytics y Google Tag Manager (GTM) para analizar el rendimiento de las campañas y optimizar la experiencia del cliente. Trabajé en estrecha colaboración con equipos de ventas y gestión de relaciones con clientes (CRM) para fomentar la generación de leads y la gestión de prospectos, asegurando que se cumplieran los objetivos de generación de demanda. Además, apoyé en la creación de materiales de ventas, lo que me permitió aplicar mis habilidades en Figma para diseñar recursos visuales atractivos que respaldaran nuestras iniciativas de marketing. Mi enfoque en la analítica de datos y el análisi
  • e
    Head of Marketing LATAM
    eStoreMedia digital brand intelligence
    Jan 2021 - Jan 2023 (2 years 1 month)
    I served as the Head of Marketing LATAM at eStoreMedia, a London-based startup specializing in eCommerce - SaaS, from 2021 to 2023. My primary objective was to expand the company's reach in the region by successfully adapting European materials and campaigns to the Latin American market. I achieved this in countries such as Mexico, Colombia, Argentina, Peru, and Chile. In addition to my core responsibilities, I provided support for sales materials, ensuring they were tailored to resonate with local audiences and effectively communicate our value proposition. This involved leveraging my expertise in digital marketing strategy and customer relationship management (CRM) to enhance engagement and drive demand generation. My role also required a
  • T
    Deputy Director of Sales Planning and Strategy
    TURISSSTE
    Jan 2019 - Jan 2021 (2 years 1 month)
    In my capacity as the Deputy Director of Sales Planning and Strategy at TURISSSTE, a tourism company, from 2019 to 2021, I applied my analytical and creative approach to drive the company's growth, resulting in notable success in sales and conversion. I led initiatives in demand generation, utilizing data-driven marketing strategies to enhance customer engagement and optimize sales processes. My expertise in Google Analytics and market analysis allowed me to identify key performance indicators (KPIs) that informed our strategic planning and execution of campaigns. Additionally, I fostered teamwork and collaboration across departments, ensuring that our projects were aligned with business objectives and customer needs. While my focus was on
  • Grupo Tecno
    Marketing Manager
    Grupo Tecno
    Jan 2018 - Jan 2019 (1 year 1 month)
    Before that, as the Marketing Manager at Grupo Tecno from 2018 to 2019, I established and directed the marketing department, implementing Inbound Marketing and Marketing Automation strategies that significantly reduced CAC and increased LTV. I utilized tools such as Google Analytics and Google Tag Manager (GTM) to analyze data and optimize our marketing efforts, ensuring effective digital advertising and social media marketing campaigns. My focus on customer relationship management (CRM) allowed for enhanced client interactions and improved customer experiences. Additionally, I led a team in executing demand generation initiatives, which were crucial in driving lead generation and nurturing prospects through the sales funnel. While I explor
  • Grupo SICOSS
    Marketing Manager
    Grupo SICOSS
    Jan 2014 - Jan 2017 (3 years 1 month)
    From 2014 to 2017, I worked as a Marketing Manager at Grupo SiCOSS, where I embraced the challenge of creating and maintaining successful brands and implementing strategies for exponential growth. In this role, I also successfully managed budgets and KPIs. I focused on lead generation strategies that not only enhanced our customer acquisition efforts but also contributed to a robust pipeline of potential clients. My expertise in digital marketing, including social media marketing and data analysis, allowed me to optimize campaigns effectively and drive measurable results. Additionally, I utilized tools like Google Analytics and Google Tag Manager (GTM) to track performance and refine our marketing strategies, ensuring alignment with best pr
  • k
    Marketing Coordinator
    komuiKR
    Jan 2010 - Jan 2014 (4 years 1 month)
    I led and managed projects for a wide range of products, both nationally and internationally. I was responsible for everything from creative design to programming strategies, ensuring that each project was executed successfully and exceeded our clients' expectations. As a Marketing Coordinator, I had the opportunity to interact directly with clients, establishing strong relationships and understanding their needs and business objectives to offer personalized and effective solutions. This allowed me to gain deep insights into their requirements, facilitating the creation of highly focused and successful marketing campaigns. I was also responsible for budget management, which provided me with valuable experience in the financial administrati
  • None
    marketing specialist
    None
    Jan 1997 - Jan 2010 (13 years 1 month)
    My career began in the marketing area. before entering the field of marketing I developed my skills as a graphic designer from 1997 to 2007. My career professional stands out for achievements and commitment to growth and innovation. I am a passionate, visionary and creative leader. My passion for marketing and strategic approach have driven the success in various organizations. I seek to grow and face new challenges in my path, expanding my knowledge and skills to be a valuable asset to any company.
Education verified_user 0% verified
  • U
    Maestra en Administracion de negocios con especialidad en Marketing, Marketing
    Universidad Tecnolgica de Mxico
    Jan 2012 - Jan 2014 (2 years 1 month)
  • U
    Lic. Comunicación Gráfica, Diseño web
    Universidad Nacional Autnoma de Mxico
    Jan 1996 - Jan 2000 (4 years 1 month)
Publications verified_user 0% verified
  • R
    TAGS
    RECDOLOCATENET
    Jan 2023
  • R
    TAGS
    RECOLOCATENET
    Jan 2023