Kariny Baldan Dal’Col Follador

A

News Production and Editing

A Tribuna (Press)

Feb 2024 - Jul 2025 (1 year 6 months)

- Led the reporting team, managing editorial calendars, deadlines, and quality standards. - Supervised daily news content, ensuring consistency and journalistic accuracy. - Coordinated coverage assignments to optimize team performance and resource allocation. - Engaged with the community by producing and editing content that responded to audience needs, ensuring that editorial strategies aligned with real community demands. This involved covering stories driven by public input, which allowed for the creation of meaningful and accessible content aimed at improving the everyday lives of the community we served. Additionally, I generated editorial leads by actively monitoring community feedback, identifying trending topics, and maintaining

Digital Marketing

Freelancer

Apr 2021 - May 2024 (3 years 2 months)

Developed and executed digital marketing strategies, creating diverse content including articles, e-books, social media posts, and campaign materials. Managed remote editorial calendars and freelancers, ensuring timely and aligned deliveries. Additionally, I applied process management skills by leading a small team and taking full responsibility for task distribution. I assigned work based on each person’s strengths and availability, optimizing both time and talent, which enabled us to deliver custom strategies and content efficiently while maintaining high client satisfaction and a results-driven approach. Furthermore, I utilized cold calling techniques by reaching out to potential clients through emails, LinkedIn, and direct calls, effect

A

News Production and Reporting

A Tribuna & Tribuna Online

Mar 2020 - Mar 2022 (2 years 1 month)

- Edited and wrote articles for the lifestyle section, covering health, wellness, décor, and pets. - Conducted weekly interviews with specialists, translating complex topics into accessible content. - Engaged with the community by producing and editing content that responded to audience needs, ensuring alignment with editorial strategies and addressing real community demands. Many stories were driven by public input, allowing me to highlight issues, suggest topics, and advocate for change, ultimately creating meaningful content aimed at improving the everyday lives of the community we served. - Additionally, I leveraged lead generation techniques to identify content opportunities and analyzed performance metrics to refine our editorial st

F

Operations Manager

Family-owned Hospitality Business

Apr 2018 - Mar 2020 (2 years)

Managed daily operations and commercial strategies, enhancing customer experience. Led a multidisciplinary team, implementing processes that improved efficiency and satisfaction. Produced management reports to guide investment and cost control decisions. Additionally, I was responsible for overseeing digital content related to the business, which involved utilizing Google Analytics to track engagement metrics and inform content strategy, as well as understanding SEO principles to optimize our online presence and drive customer engagement. Furthermore, while managing our family-owned hospitality business, I took a hands-on role in attracting new clients and improving occupancy rates. This included reaching out to potential partners and custo

A

News Production and Reporting

A Tribuna & Tribuna Online

Apr 2016 - Mar 2018 (2 years)

Produced and published daily stories for both the print newspaper and digital portal, covering a wide range of topics including entertainment, economy, lifestyle, and city news. Managed a fast-paced production workflow, consistently meeting tight editorial deadlines. Coordinated directly with editors and photographers to ensure cohesive and high-quality content delivery. Monitored engagement and adapted coverage strategies for online audiences, utilizing digital marketing tools to enhance the reach and impact of our stories, which contributed to a more effective engagement with our audience at Tribuna Online. Additionally, employed Google Sheets to organize data efficiently, facilitating better tracking of story performance and audience eng

T

TV Production Assistant

TV Gazeta

Feb 2014 - Dec 2015 (1 year 11 months)

As a TV Production Assistant, I identified and developed compelling journalistic stories while coordinating shooting schedules to ensure timely production. I supported script and report writing, facilitating a smooth delivery that aligned with editorial plans. Additionally, I utilized data reporting skills to analyze information that supported our news coverage, enhancing the overall quality and relevance of the stories presented. Furthermore, I employed Google Sheets to organize data effectively, which contributed to a more streamlined workflow and improved accessibility of information for the production team.

Kariny Baldan Dal’Col Follador

About

Detail

Timeline

Résumé