Karen Lucia Acosta

Brand and Innovation Management professional with over 6 years of experience in the pharmaceutical and FMCG industries, specializing in OTC products, dietary supplements, and medical devices. Expert in connecting brands with consumers and healthcare professionals at critical touchpoints of the journey, building relevance, mental availability, and a differentiated positioning that increase awareness, consideration, and prescription. I have developed and implemented marketing strategies that drives sustainable brand growth through portfolio design, product innovation, BTL activations, digital campaigns, and influencer management. I place strong emphasis on consumer insights, data-driven decisions, creativity, and flawless execution to generate impact on awareness, consideration, and market share.