Karen Ahiaba

Digital Marketing Specialist

Autodesk

Dec 2021 - Current (4 years 9 months)

• Manage the execution of key marketing projects and programs aligned with field, industry and channel marketing requirements in Latin America and North America. • Lead the planning of regional paid media campaigns, including content development and social media advertising using the RACE model. • Coordinate and launch regional campaigns and program reporting based on KPIs, and provide recommendations focused on optimizing for efficiency, resource allocation, and/or revenue. • Collaborate with cross-functional teams to create, promote, and host webinars and info sessions to drive awareness and increase upper funnel lead generation. • Ensure that campaign and social media strategies emphasize brand tone and voice, as well as business ob

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Marketing & Communications Coordinator

Metal Supermarkets & FlannelJax's

Dec 2019 - Dec 2021 (2 years 1 month)

Started as a junior marketing coordinator and transitioned to a more senior role, within 7 months, overseeing 3 colleagues—marketing assistant, communications intern, and social media coordinator. • Ensured that project scope was communicated to team members and managed the day-to-day workflow once resources were assigned to projects. • Supported the Marketing and Operations teams in the execution of marketing plans for new franchise launches. • Used Agile methodology in supporting the successful opening of 50 stores across UK, USA & Canada in 2 years. • Supported the successful launch of MS' USA e-commerce site by working closely with developers and business analysts. • Conducted website audits on MS' BETA e-commerce cite to monitor u

Integrated Media Associate

Weber Shandwick

Mar 2018 - Jun 2018 (4 months)

• Built and tailored several media personnel/influencer target lists, specific to different clients and projects. • Wrote and sent email pitches to radio-stations in Calgary and Edmonton, regarding new product launches. • Researched, analyzed and wrote informational reports on news topic for the Senior-Vice President. • Monitored media hits using Infomart and MRP, and reported the media coverage using excel, to the client. • Shared ideas during team brainstorming and ideation sessions and received positive feedback on the ideas put forward. • Used communications, tracking and vetting tools such as Infomart, MRP, Dovetail and Cision. • Reached out to influencers to inquire about their interest in collaborating with our clients and the

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Communications Assistant

Come Share Society

Apr 2017 - Mar 2018 (1 year)

• Met with potential businesses & non-profit organizations to further solidify partnerships. • Worked with and supported volunteers during projects and events. • Redesigned outdated newsletter templates. • Designed press release templates. • Ensured all the organizations documents were consistent with brand guidelines. • Assisted the marketing coordinator with website development using WordPress and Google Analytics. • Wrote articles for the new website and press releases, one of which was published in a local newspaper. • Contacted new businesses & non-profit organizations to procure new listings in SCSS's resource directory.

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