Kainat Shah

Kainat Shah

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Product Marketing Manager
Islamabad, Islamabad Capital Territory, Pakistan
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Résumé

Jobs verified_user 0% verified
  • edge
    Marketing Manager
    edge
    Oct 2022 - Current (4 years)
    - Campaign ideation, creation, and execution
    • Coordinated with the team to curate and execute the launch and promotional campaigns for the launch of the new Edge B2B SAAS
    • Curated and Managed talent marketing campaign with the budget of $2k/month
    • Oversaw media management software and CRM supporting the utilization of essential communications tools
    • Executed digital marketing strategies to drive brand awareness for the newsletter campaign via Pardot increasing the lead gen by 20%
    • Collaborated with the marketing operations team for the internal newsletter increasing employee engagement by 160%
    • Organized trade shows, conferences, and webinars to promote products increasing the MQLs by 37% in Q3
    •
  • A
    Marketing and CRM Executive
    AlphaBeta Partners
    Apr 2021 - Oct 2022 (1 year 7 months)
    • Scaled the marketing and CRM department of the business
    • Worked with department heads to set up a GTM strategy for B2B
    • Optimized and revamped the website by working with internal and external partners.
    • Developed customer checkpoints and contributed to increasing the AUM from £330 million to £1 billion in 1.5 years by lead capture
    • Collaborated with internal partners to launch ABP podcast pre and post productions included
    • Crafted, detailed monthly and quarterly partner reporting
    • Design strategies to optimize LinkedIn for B2B lead generation
    • Participated in ongoing training to enhance own job skills and knowledge, especially GDPR and FCA guidelines
  • RDX Sports
    Marketing Consultant
    RDX Sports
    Sep 2020 - Jan 2021 (5 months)
    • Keyword search for Amazon listing for gloves, punching bags, and shin guards
    • Optimized the product listings on Amazon
    • Collaborated with internal partners for a plus content
    • Planned and executed the yoga products campaign on Amazon, eBay, and the business website
    • Curated the content for PPC
    • Conducted competitor research to identify new opportunities for growth for the year 2021
    • Collaborated with internal partners to craft the marketing plan and strategies for 2021
  • S&P Global
    Specialist Research Network
    S&P Global
    Jun 2019 - Mar 2020 (10 months)
    • Worked with RMs to increase the entitlements for Capital IQ
    • Collaborated with the AMR team for entitlements of Citi group JPMorgan and BOFA
    • Monthly reporting to the RMs on product entitlements
  • N
    Executive Assistant/Social Secretary
    NIGERIA HIGH COMMISSION
    Apr 2017 - Jun 2019 (2 years 3 months)
    commissioner
    • Write Press Releases for the high commissioner's office
    • Confer with the high commissioner on social arrangements and all relevant procurements
    • Advise the high commissioner on appropriate etiquette, dressing, and current events
    • Read, entertain, and respond to routine correspondence
    • Prepare weekly program and agenda of the high commissioner
    • Supervise support staff
    • Managed high-level correspondence and communication with clients, stakeholders, and colleagues
Education verified_user 0% verified
  • FAST NUCES
    BBA Marketing
    FAST NUCES
    Aug 2012 - Aug 2016 (4 years 1 month)