Kainat Shah

E

Marketing Manager

Edge

Oct 2022 - Current (3 years 2 months)

- Campaign ideation, creation, and execution • Coordinated with the team to curate and execute the launch and promotional campaigns for the launch of the new Edge B2B SAAS • Curated and Managed talent marketing campaign with the budget of $2k/month • Oversaw media management software and CRM supporting the utilization of essential communications tools • Executed digital marketing strategies to drive brand awareness for the newsletter campaign via Pardot increasing the lead gen by 20% • Collaborated with the marketing operations team for the internal newsletter increasing employee engagement by 160% • Organized trade shows, conferences, and webinars to promote products increasing the MQLs by 37% in Q3 • Consulted with the product develop

A

Marketing and CRM Executive

AlphaBeta Partners

Apr 2021 - Oct 2022 (1 year 7 months)

• Scaled the marketing and CRM department of the business • Worked with department heads to set up a GTM strategy for B2B • Optimized and revamped the website by working with internal and external partners. • Developed customer checkpoints and contributed to increasing the AUM from £330 million to £1 billion in 1.5 years by lead capture • Collaborated with internal partners to launch ABP podcast pre and post productions included • Crafted, detailed monthly and quarterly partner reporting • Design strategies to optimize LinkedIn for B2B lead generation • Participated in ongoing training to enhance own job skills and knowledge, especially GDPR and FCA guidelines

R

Marketing Consultant

RDX Sports

Sep 2020 - Jan 2021 (5 months)

• Keyword search for Amazon listing for gloves, punching bags, and shin guards • Optimized the product listings on Amazon • Collaborated with internal partners for a plus content • Planned and executed the yoga products campaign on Amazon, eBay, and the business website • Curated the content for PPC • Conducted competitor research to identify new opportunities for growth for the year 2021 • Collaborated with internal partners to craft the marketing plan and strategies for 2021

Specialist Research Network

S&P Global

Jun 2019 - Mar 2020 (10 months)

• Worked with RMs to increase the entitlements for Capital IQ • Collaborated with the AMR team for entitlements of Citi group JPMorgan and BOFA • Monthly reporting to the RMs on product entitlements

N

Executive Assistant/Social Secretary

NIGERIA HIGH COMMISSION

Apr 2017 - Jun 2019 (2 years 3 months)

commissioner • Write Press Releases for the high commissioner's office • Confer with the high commissioner on social arrangements and all relevant procurements • Advise the high commissioner on appropriate etiquette, dressing, and current events • Read, entertain, and respond to routine correspondence • Prepare weekly program and agenda of the high commissioner • Supervise support staff • Managed high-level correspondence and communication with clients, stakeholders, and colleagues

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