Juliana Díaz Mejía
Juliana Díaz Mejía

Juliana Díaz Mejía

About

Detail

Director of Marketing, Experiences and Innovation
Manizales, Caldas, Colombia

Contact Juliana regarding: 

work
Full-time jobs
Starting at COP12M/month ~USD2.87K/month

Timeline


work
Job
school
Education
2002
Today

Résumé


Jobs verified_user 0% verified
  • S
    WebinarModerator&PR Lead
    Spiible
    Nov 2020 - Oct 2021 (1 year)
    Led and moderated webinars in collaboration with Spiible and Japan's Government, promoting Japan asa study destination to LATAM audiences (FIEJ). Influencer&Stakeholder Engagement Secured influencer participation and interviewed key stakeholders, enhancing audience engagementand raising the profile ofthe initiative. Cross-Cultural Communication& Public Relations Demonstrated strong cultural understanding and PR skills,successfully managing diverse audiencesand fostering international partnerships.
  • O
    P
    Director of Marketing, Experiences and Innovation
    Optimal Therapies, PHARMAXIS GROUP
    Oct 2020 - Current (4 years 8 months)
    Spearheaded the development and execution of global marketing strategies, resulting in a 30% increase in brand awareness and a 35% growth in online engagement.
    Led digital marketing initiatives, contributing to a 20% improvement in brand positioning and a 15% increase in market share.
    Directed long-term strategic planning, identifying new market opportunities and solidifying brand positioning in competitive markets.
    Successfully managed the company's digital transformation during the pandemic, improving operational efficiency by 35% and ensuring business continuity.
    Managed a team of over 10 staff members, enhancing collaboration and accountability across marketing operations.
  • C
    Co-Founder, VP Marketing and Communications
    Choco4Peace
    Sep 2018 - Feb 2024 (5 years 6 months)
    Executed go-to-market strategies and product marketing initiatives, driving a 25% increase in brand awareness and supporting the company's global mission. Played a key role on the Board of Directors, contributing to strategic growth planning and decision-making. Developed and managed comprehensive marketing, communications, and digital strategies that fostered partnerships with international organizations. Led social entrepreneurship initiatives, enhancing the company's impact in social and economic development.
  • Playvox
    Senior Field & Product Marketing Manager
    Playvox
    Jan 2018 - Sep 2020 (2 years 9 months)
    Developed and executed go-to-market strategies for SaaS products, resulting in a 25% increase in market penetration and lead generation.
    Created sales enablement materials and conducted competitive analysis, driving a 30% increase in customer retention.
    Spearheaded product marketing campaigns that contributed to a 20% improvement in sales team efficiency and product visibility.
  • Asociación Colegio Granadino
    Marketing and Public Relations Director
    Asociación Colegio Granadino
    Nov 2011 - Jun 2017 (5 years 8 months)
    Designed and implemented strategic marketing and communication plans, increasing brand recognition and achieving full enrollment with waiting lists in 70% of grade levels.
    Managed corporate identity, digital marketing, and internal/external communications, leading to 45% growth in student enrollment over five years.
    Coordinated large-scale events and led the admissions process, enhancing community outreach and stakeholder engagement.
  • B
    Country Administrative Manager
    BFD Group of Companies Corp. Colombia|
    Jul 2008 - Jul 2009 (1 year 1 month)
    Directed the establishment of commercial premises, warehouses, and department stores, improving operational efficiency through logistics and process optimization. Managed contracts, employee coordination, product importation, and storage processes, enhancing resource management and cost controls.
Education verified_user 0% verified
  • OBS SCHOOL
    Universitat de Barcelona
    Master's in Corporate Communications
    OBS SCHOOL, Universitat de Barcelona
    Mar 2014 - Nov 2015 (1 year 9 months)
  • M
    Neuromarketing Bootcamp
    Mindcode JÜRGEN KLARIC
    May 2013
  • U
    Professional Degree in Industrial Design
    UniversidadAutónoma de Manizales
    Aug 2002 - Jul 2008 (6 years)