Julian Moreno

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Marketing Director

Experian Datacrédito ECS

Oct 2022 - Jan 2025 (2 years 4 months)

• Managed and distributed USD 3 million to all Digital marketing strategy, increasing sales YoY 9% with 7% less budget for credit score product. • Directed cross-functional internal marketing teams and coordinated with external agency partners to ensure seamless execution of brand and performance strategies. • Led digital performance strategy within Google Ads, Facebook Ads, X Ads, TikTok Ads, Salesforce Marketing Cloud (e-mailing, WhatsApp, SMS, Push Notification) SEO, Affiliate Marketing, measurement process in GA4, Looker and Power BI. • Make CRO decisions using tools such as Hotjar and Storyly to optimize purchase journey. • Managed end-to-end administrative processes including contract management, vendor sourcing, procurement oversigh

Digital Marketing Manager

WOM Colombia

Aug 2020 - Oct 2022 (2 years 3 months)

• Create and led the strategy and execution of full-funnel digital performance marketing tailored to individual product lines including prepaid, postpaid, devices, internet, and retail traffic. • I administrated USD 10 million for all digital strategy. • Managed the complete digital sales funnel through the WOM e-commerce platform, ensuring the alignment of digital initiatives with broader commercial objectives. • Led performance paid media strategy within Google Ads, Facebook Ads, WhatsApp, Magento for e-mail, Affiliate and Referral partners, Push Notification, Programmatic and SMS. • Directed the development and enhancement of the company's online presence by overseeing SEO strategies and Google My Business updates in collaboration with a

Strategic Account Director

Ariadna Communications Group

Mar 2019 - Apr 2020 (1 year 2 months)

• Directed the strategic management of the Palace Resorts global account, leading a multidisciplinary team of over 50 professionals across media, data, creative, and operations departments. • Oversaw marketing efforts across 22 countries, ensuring campaign consistency and cultural relevance while aligning strategies with the client's global and regional business goals. • Managed USD 7 million for Paid Media Strategy within Google ads, Doubleclick ad manager, DV 360, Facebook Ads, Sojern, Affiliate Marketing, SMS, local partners for display and video. • Designed and implemented attribution models to enhance performance tracking, campaign analysis, and decision-making based on data-backed marketing intelligence. • Built and maintained strong

Samsung's Digital Performance Director

Cheil Worldwide

Oct 2017 - Mar 2019 (1 year 6 months)

• Founded and led the first digital performance marketing division for Samsung in Colombia, developing the operational framework and strategic roadmap for the e-commerce and digital sales ecosystem. • Managed USD 1 million for local initiatives for Samsung, improving ROAS from 2,9 to 3,5. • Established comprehensive investment strategies and performance KPIs for Samsung's digital marketing initiatives, ensuring alignment with the brand's regional business goals. • Managed end-to-end paid media execution across Google, Meta, Bing, and other performance platforms, integrating digital advertising with overall brand and retail strategies. • Directed collaborative marketing programs with major marketplaces and retail partners to optimize channel

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Performance Manager

GroupM LATAM

Mar 2011 - Jul 2017 (6 years 5 months)

Directed digital performance marketing operations for over 160 client accounts across Latin America, leading campaign execution and optimization across diverse industry verticals. Managed and mentored a high-performing regional team responsible for delivering tactical execution, platform management, and reporting for key multinational clients. Oversaw thousands of performance marketing campaigns across programmatic, search, social, and direct media channels, ensuring alignment with client business objectives. Developed and implemented regional performance standards and operating procedures, enhancing consistency, efficiency, and reporting transparency. Collaborated with global and regional clients including Nestlé, Ford, Marriott, BBVA, and

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Julian Moreno