Júlia Cardoso

Júlia Cardoso

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São Paulo, Brazil
Contact Júlia regarding: 
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Full-time jobs
Starting at USD4k/month
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Timeline

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Résumé

Jobs verified_user 0% verified
  • Autónomo
    Senior Performance Growth Consultant
    Autónomo
    Jan 2026 - Current (6 months)
    Consultant for companies that have demands on their marketing strategy for GTM products or just overall marketing
  • L
    Marketing Director
    La Finca
    Sep 2023 - Current (2 years 10 months)
    As Marketing Director, I was responsible for developing and overseeing overall marketing strategies that aligned with the company's vision and goals. My role involved leading content marketing initiatives, utilizing tools like Canva for visually compelling content creation, and implementing targeted media buying strategies to maximize reach and engagement. Additionally, I crafted scripts for promotional materials that resonated with our audience. While my primary focus was on marketing, my experience in B2B sales, where I successfully sold coffee as a commodity to merchants and small businesses such as roasteries and coffee shops, provided valuable insights into customer needs and market dynamics, enhancing my ability to tailor marketing st
  • Rappi
    Most Recent Work Experience
    Rappi
    Feb 2017 - Sep 2023 (6 years 8 months)
    As the lead for growth marketing initiatives, I focused on user acquisition, conversion optimization, and engagement across digital channels. I developed and executed influencer marketing strategies to drive high-impact campaigns, leveraging digital creators to amplify reach and results. My role involved defining short, mid, and long-term marketing plans that aligned with company objectives while addressing key business and brand growth opportunities. I managed brand positioning, ensuring that all campaigns, messaging, and activations resonated culturally and supported revenue and growth KPIs. Additionally, I oversaw multi-channel campaigns, integrating paid, owned, and earned media to maximize performance and audience impact. I analyzed br
  • L
    Rappi
    Account Manager
    La Finca Specialty Coffees, Rappi
    Jan 2016 - Current (10 years 6 months)
    As an Account Manager, I partnered with cross-functional teams (Account Management, Category, Marketing, Product, Analytics, and Operations) to define priorities, operational goals, and growth strategies based on partner needs. I owned and nurtured relationships with top-tier strategic partners, acting as a trusted advisor focused on performance improvement, operational excellence, and long-term growth. Leading and developing a team responsible for managing a large portfolio of over 80 strategic partners, I ensured strong execution of joint business plans and consistent business impact. I identified growth opportunities through data analysis, driving revenue, profitability, assortment expansion, and improved product discovery and navigation
  • L
    Sales & Marketing - GTM Momentum
    La Finca
    Jan 2014 - Dec 2015 (2 years)
    As a Sales & Marketing professional focused on GTM Momentum, I developed and implemented go-to-market strategies that effectively established our direct-to-consumer (DTC) infrastructure and initial performance engine. My role involved driving growth initiatives and analyzing funnel metrics and analytics to optimize our marketing efforts. While team leadership was not a primary focus, I effectively managed a small team, leveraging strong leadership skills to align our limited resources with high-level goals, ensuring that we met our ambitious targets. My expertise in direct-to-consumer marketing, sales, attribution modeling, growth marketing, and data analytics played a crucial role in our success, allowing us to make informed decisions and
Education verified_user 0% verified
  • C
    MBA
    Carlos III de Madrid
    Jan 2021 - Jan 2022 (1 year 1 month)
    MBA
  • Universidade de São Paulo
    Business
    Universidade de São Paulo
    Jan 2015 - Jan 2019 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • I
    International Partnership for Coffee Exportation
    Jan 2022 - Apr 2024 (2 years 4 months)
    In my role with the International Partnership for Coffee Exportation, I established and nurtured close partnerships with the Spanish market and importers, directly closing exportation contracts while micromanaging relationships to ensure satisfaction and success. I meticulously planned trips and visits to Brazilian coffee farms, enhancing our client engagement and understanding of the product. My expertise in International Commercial Terms (Incoterms) and international logistics facilitated smooth operations and compliance throughout the export process. Additionally, I effectively managed travel logistics and planning, ensuring seamless experiences for our partners. While digital marketing was not a primary focus, I leveraged B2B digital st
  • Rappi
    Influencers Campaigns
    Rappi
    Apr 2019 - Nov 2025 (6 years 8 months)
    I planned and executed end-to-end influencer marketing campaigns, segmenting creators by their role in the funnel: macro and mid-tier influencers focused on awareness and brand positioning, and micro and nano creators producing more educational and promotional content for consideration and conversion. The strategy combined always-on content with campaign-based activations, using different messages and formats depending on the objective (reach, traffic, acquisition). Creators were selected based on audience affinity, historical performance, and brand fit, ensuring both consistency and efficiency. Additionally, I leveraged my sales skills to effectively sell marketing materials for external partners, enhancing collaboration and maximizing the