Judy Irene

Judy Irene

About

Detail

Eugene, Oregon, United States
Contact Judy regarding: 
Flexible work
Starting at USD35/hour

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • H
    Marketing & Community Engagement
    HOPE Community Homes
    Jan 2025 - Current (1 year 6 months)
    - Developed and executed brand strategy, messaging, marketing collateral, presentations, videos, landing pages, and email campaigns, enhancing brand visibility for HOPE Community Homes. - Led the design, development, and launch of a new website, integrating HubSpot and Donorbox, increasing traffic by 82% and driving stakeholder engagement. - Established and grew the organization's social media presence, creating targeted content and engagement strategies, increasing engagement by 70% and sales pipeline by 18%.
  • Independent
    MarTech and Program Management Consultant
    Independent
    Oct 2023 - Dec 2025 (2 years 3 months)
    - Partnered with business leaders to roadmap, direct, design, deliver, analyze, and optimize data-driven, full-funnel digital marketing programs, including events, consistently exceeding ROI and KPI goals for clients including Dish Networks. - Assessed technical business requirements, managed stakeholders, key contributors, and vendors, and oversaw program rollout, full-stack integration, timelines, milestones, blockers, and compliance alignment. - Developed and executed comprehensive marketing campaigns using LinkedIn Ads, Google Ads, and HubSpot, resulting in a 30-42% increase in qualified leads and a 15-20% growth in revenue.
  • MarketOne International
    Strategic Account Director
    MarketOne International
    Oct 2021 - Jul 2023 (1 year 10 months)
    - Served as global agency's most senior, client-facing relationship owner responsible for driving 7-figure transformational programs to grow our largest, global clients including Cisco, Dell, Kubota, and Forrester. - Tailored and deployed Oracle’s Eloqua/Responsys and Adobe Journey Optimizer/Customer Journey Analytics for hyper-personalized, full-stack, omni-channel customer journeys and demand generation. - Accelerated revenue results by 23% and exceeded KPI goals 102-110% through hands-on oversight.
  • V
    Product Marketing Senior Manager
    Verizon Location Technology Group
    May 2019 - Sep 2021 (2 years 5 months)
    - Successfully delivered two Go-to-Market product launches on time, on budget, exceeding all KPI goals in the group that had not launched a new product in over a year. - Created go-to-market playbook, product positioning, messaging, and competitive differentiation, market analysis, target segmentation, and buyer/persona profiles to bring best-in-breed location technology solutions and API services for geocoding, search, maps, and routing to market. - Drove sales enablement creating training and playbook tools to identify and close opportunities supported by robust customer lifecycle engagement through personalized online content, artifacts, and how-to videos generating a 44% increase in qualified leads, a 29% ROI, and a 24% increase in
  • F
    Marketing Agency CEO
    Fresh Air Studio
    Apr 2004 - Apr 2019 (15 years 1 month)
    - Founded and led a marketing consultancy, serving as a trusted advisor to C-level executives on growth strategy, digital transformation, and revenue acceleration. - Planned and executed multi-channel B2B and DTC marketing programs across brand, product, content, demand generation, and customer lifecycle initiatives. - Directed CRM, ABM, MarTech, SEM, SEO, PPC, retargeting, and analytics strategies to optimize customer acquisition, engagement, and conversion performance. - Oversaw cross-functional teams and budgets of $50K–$5M, consistently exceeding KPIs for revenue growth, pipeline generation, conversion rates, engagement, and marketing ROI.
  • Intuit
    Group Marketing Manager Quickbooks Channels
    Intuit
    Jan 2002 - Mar 2004 (2 years 3 months)
    - Developed and executed global digital channels strategic business plan, transforming QuickBooks division into a high-growth profit engine, achieving 2X YOY revenue growth. - Oversaw global website, ecommerce, analytics, SEO/SEM, up-sell, cross-sell, and email marketing, driving 136% YOY growth in customer acquisition. - Reduced costs-per-sale by 99% through marketing automation, cross-sell/up-sell, merchandising, and SEM/CRO.
Education verified_user 0% verified
  • C
    B.S. Business Administration, Marketing
    CALIFORNIA STATE UNIVERSITY, NORTHRIDGE
    Jan 1979 - Dec 1980 (2 years)