Judy Irene

Judy Irene

About

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Eugene, Oregon, United States
Contact Judy regarding: 
Flexible work
Starting at USD35/hour

Timeline

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Job
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Education

Résumé

Jobs verified_user 0% verified
  • H
    Marketing & Community Engagement
    HOPE Community Homes
    Jan 2025 - Current (1 year 7 months)
    - Developed and executed brand strategy, messaging, marketing collateral, presentations, videos, landing pages, and email campaigns, enhancing brand visibility for HOPE Community Homes. - Led the design, development, and launch of a new website, integrating HubSpot and Donorbox, increasing traffic by 82% and driving stakeholder engagement. - Established and grew the organization's social media presence, creating targeted content and engagement strategies, increasing engagement by 70% and sales pipeline by 18%. - Integrated artificial intelligence tools into daily workflows to automate marketing processes, enhance audience targeting, and deliver highly personalized campaign experiences.
  • Independent
    MarTech and Program Management Consultant
    Independent
    Oct 2023 - Dec 2025 (2 years 3 months)
    - Partnered with business leaders to roadmap, direct, design, deliver, analyze, and optimize data-driven, full-funnel digital marketing programs, including events, consistently exceeding ROI and KPI goals for clients including Dish Networks. - Assessed technical business requirements, managed stakeholders, key contributors, and vendors, and oversaw program rollout, full-stack integration, timelines, milestones, blockers, and compliance alignment. - Developed and executed comprehensive marketing campaigns using LinkedIn Ads, Google Ads, and HubSpot, resulting in a 30-42% increase in qualified leads and a 15-20% growth in revenue. - Leveraged proficiency in CSS, HTML, and HTML5 to customize and maintain advanced MarTech stack configurations
  • MarketOne International
    Strategic Account Director
    MarketOne International
    Oct 2021 - Jul 2023 (1 year 10 months)
    - Served as global agency's most senior, client-facing relationship owner responsible for driving 7-figure transformational programs to grow our largest, global clients including Cisco, Dell, Kubota, and Forrester. - Tailored and deployed Oracle’s Eloqua/Responsys and Adobe Journey Optimizer/Customer Journey Analytics for hyper-personalized, full-stack, omni-channel customer journeys and demand generation. - Accelerated revenue results by 23% and exceeded KPI goals 102-110% through hands-on oversight. - Utilized extensive expertise in Adobe Marketo Engage and Salesforce Marketing Cloud to consult with clients on optimizing their martech stacks, personally leading the implementation and strategic management of these platforms to drive integr
  • V
    Product Marketing Senior Manager
    Verizon Location Technology Group
    May 2019 - Sep 2021 (2 years 5 months)
    - Successfully delivered two Go-to-Market product launches on time, on budget, exceeding all KPI goals in the group that had not launched a new product in over a year. - Created go-to-market playbook, product positioning, messaging, and competitive differentiation, market analysis, target segmentation, and buyer/persona profiles to bring best-in-breed location technology solutions and API services for geocoding, search, maps, and routing to market. - Drove sales enablement creating training and playbook tools to identify and close opportunities supported by robust customer lifecycle engagement through personalized online content, artifacts, and how-to videos generating a 44% increase in qualified leads, a 29% ROI, and a 24% increase in
  • F
    Marketing Agency CEO
    Fresh Air Studio
    Apr 2004 - Apr 2019 (15 years 1 month)
    - Founded and led a marketing consultancy, serving as a trusted advisor to C-level executives on growth strategy, digital transformation, and revenue acceleration. - Planned and executed multi-channel B2B and DTC marketing programs across brand, product, content, demand generation, and customer lifecycle initiatives. - Directed CRM, ABM, MarTech, SEM, SEO, PPC, retargeting, and analytics strategies to optimize customer acquisition, engagement, and conversion performance. - Oversaw cross-functional teams and budgets of $50K–$5M, consistently exceeding KPIs for revenue growth, pipeline generation, conversion rates, engagement, and marketing ROI. - Leveraged technical proficiency in HTML, HTML5, and CSS to oversee web development aspects of cl
  • Intuit
    Group Marketing Manager Quickbooks Channels
    Intuit
    Jan 2002 - Mar 2004 (2 years 3 months)
    - Developed and executed global digital channels strategic business plan, transforming QuickBooks division into a high-growth profit engine, achieving 2X YOY revenue growth. - Oversaw global website, ecommerce, analytics, SEO/SEM, up-sell, cross-sell, and email marketing, driving 136% YOY growth in customer acquisition. - Reduced costs-per-sale by 99% through marketing automation, cross-sell/up-sell, merchandising, and SEM/CRO.
Education verified_user 0% verified
  • C
    B.S. Business Administration, Marketing
    CALIFORNIA STATE UNIVERSITY, NORTHRIDGE
    Jan 1979 - Dec 1980 (2 years)