Juan Sebastián Dueñas Urrutia

Digital Marketing Specialist

Sana Commerce

Jun 2022 - Dec 2023 (1 year 7 months)

Growth Marketer EEUU

Satrack S.A.S

Jun 2021 - May 2022 (1 year)

Senior Executive (Social)

GroupM

Feb 2021 - Jun 2021 (5 months)

- Worked along MindShare on different intiatives for US clients, including planning, creation and QA for social campaigns on Facebook, Instagram, Twitter and Snapchat.

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Social Media & Digital Advertising Lead

Sensas

Apr 2020 - Feb 2021 (11 months)

- SENSAS is a software product company, spin-off of PSL -one of Latin America's leading Agile IT Outsourcing Services companies-. - Responsible for the creation, management and execution of different strategies for social networks, paid digital advertising and email marketing, with the aim of meeting the different sales and marketing objectives.

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Social Media & Digital Advertising

Loggro

Apr 2020 - Jan 2021 (10 months)

- Manage and operate the inbound marketing strategy in digital media through social networks and paid advertising (Facebook Ads, Google Ads, LinkedIn Ads) - Analyze and implement improvement tactics that allow to increase the acquisition of prospects and clients through the reduction of costs in CPA, CPC and the exploration of organic marketing tactics in SEO, social networks and editorial content. - Moderate and operate content on social networks. - Create, implement and iterate advertising tactics at all stages of the conversion funnel to generate new initiatives.

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Digital Marketing Specialist

PSL - Software Development (International)

May 2015 - Mar 2020 (4 years 11 months)

- Manage and operate guideline strategy in digital media for recruitment. - Search and implement opportunities for improvement in usability, navigability and relevance to achieve new IT talents for the company. - Support internal marketing and communication initiatives. - Create and moderate email content, social networks and web content for internal communication. - Manage internal communications, monthly newsletters and collect graphic content.

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Digital Marketing Specialist

Loggro

May 2015 - Apr 2020 (5 years)

Marketing and Sourcing Specialist

Convergys

Dec 2013 - Aug 2014 (9 months)

- Plan and Manage internal and external communications for Colombia. - Develop ideas and proposals for meeting contracting objectives. - Carry out financial procedures for procurement and payment to suppliers. - Manage digital assets, social networks and Analytics and AdWords accounts. - Present reports of communication activities in charge. - Develop and manage activities in events, fairs and alliances with sponsors.

Social Media Manager

Brandigital

Jun 2013 - Oct 2013 (5 months)

- Manage Social Networks. - Manage projects for digital media campaigns. - Present and monitor statistics reports on Social Networks. - Analyze content and statistics to improve the Social Media strategy. - Support the creation of digital strategies for products and launches.

Digital Communications Officer

World Animal Protection

Aug 2012 - Jun 2013 (11 months)

Manage the digital assets of the WAP Latin American office: - Generate marketing strategies for all the NGO's digital assets for Latin America. (Support tasks for the NGO's digital assets for Brazil). - Manage NGO profiles on Social Networks (Facebook, Twitter, YouTube, Flickr) - Update website contents on Tridion Platform. - Diagram and send newsletters and updates through an email marketing platform. - Manage online requests to generate actions from the sympathizers database. - Apply SEO and SEM Strategies for Website positioning. - Present Management reports and work schedules.

Marketing Analyst (Intern)

Terra

Dec 2010 - Feb 2012 (1 year 3 months)

- Support the development of new products that involve both Terra's commercial and journalistic activities. These products were implemented with allies such as Santa Fé CD, Manolo Bellon, Millonarios FC, Copa América, Carnaval de Barranquilla, Absolut Vodka, among others. - Create and Present Commercial Proposals for clients such as: Coca Cola, Mobility Secretariat, Citibank, Renault, Telefónica, ING, Unilever, among others. - Learn about strategy and Campaign Management (Online Advertising, Web Development, Development for Mobile Devices, New Technologies, BTL, among others), integration in mass media for its development and execution, managing supplier databases for this purpose. - Learn and apply knowledge in Joomla for the creation

Marketing Analyst (Intern)

Terra

Dec 2010 - Feb 2012 (1 year 3 months)

- Support the development of new products that involve both Terra's commercial and journalistic activities. These products were implemented with allies such as Santa Fé CD, Manolo Bellon, Millonarios FC, Copa América, Carnaval de Barranquilla, Absolut Vodka, among others. - Create and Present Commercial Proposals for clients such as: Coca Cola, Mobility Secretariat, Citibank, Renault, Telefónica, ING, Unilever, among others. - Learn about strategy and Campaign Management (Online Advertising, Web Development, Development for Mobile Devices, New Technologies, BTL, among others), integration in mass media for its development and execution, managing supplier databases for this purpose. - Learn and apply knowledge in Joomla for the creation

Juan Sebastián Dueñas Urrutia

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