Juan Sanclemente

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Gerente de Mercadeo

Luxique Homes

Nov 2022 - Current (2 years 7 months)

• Achieved 350% above market average pricing, 90%+ occupancy rates, and a 12% repurchase rate through ongoing asset relaunches. • Attained a 600% gross margin through price optimization and cost reduction, with an average ROI of 2,4 years on new assets. • Conducted in-depth market research to identify global trends, consumer preferences, and competitive differentiators. • Optimized pricing strategy to maximize occupancy while maintaining high gross margins and premium brand positioning.

Marketing Manager

Politécnico Grancolombiano

Aug 2021 - Nov 2022 (1 year 4 months)

• Strengthened national leadership in virtual education, increasing market share from 32% to 35% within one year. • Redefined the digital marketing strategy with a focus on branding over performance, achieving a 33% reduction in CPL and delivering 17,000 (+15%) leads in the first half of 2022. • Revamped the point-of-sale strategy, transitioning to experience centers and increasing channel enrollment sales by 10% year-over-year. • Exceeded enrollment quota by 11%, surpassing the milestone of 20,000 new students in 2022. Additionally, I recruited and led a team of over 15 high-performance professionals, ensuring that our marketing initiatives were executed effectively and aligned with our strategic goals.

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Marketing Manager

Upfield

Mar 2020 - Aug 2021 (1 year 6 months)

• Launched Rama with Olive Oil, driving 100 BPS market share growth and 200 BPS above-average gross margins. • Launched Rama Multi-Purpose, meeting demand for a high-performance, affordable product and driving a 350 BPS market share gain within six months. • Achieved a 15% cost reduction across the Andean Region by leading the production unification project, earning the global innovation award.

Brand Manager

Alquería

Jul 2017 - Mar 2020 (2 years 9 months)

• Restored profitability in the children’s segment, reversing a $1.5MM COP monthly EBITDA loss to positive results. • Achieved market leadership in the spoonable yogurt products, with a 53% market share (+800 BPS). • Attained a numeric distribution of 70,000 customers nationwide, while also overseeing the recruitment of marketing and market research agencies to enhance brand strategy and execution.

Brand Manager

Unilever

Jan 2016 - Jul 2017 (1 year 7 months)

• Achieved record market share of 14.5% nationwide, outperforming competitors in the skin cleansing category. • Exceeded profitability targets, achieving 42% gross margin (+300 BPS) and 19% EBIT (+230 BPS). • Executed visibility campaigns for Dove Master Brand across modern and traditional channels.

Coordinador de Marca Senior

Dersa

Dec 2012 - Jan 2016 (3 years 2 months)

• Developed TOP Ultra liquid detergent and relaunched TOP Ultra powder under the 3D brand platform, achieving a 5% market share. • Successfully launched TOP Terra stain remover and softener, achieving 800 tons in sales within the first half post-launch.

Juan Sanclemente

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Juan's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.