Juan Sanclemente Marketing Manager

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CMO

Luxique Homes

Nov 2022 - Current (4 years)

• Defined the "luxury differentiator" strategy to command a 3.5x price premium vs. category average, successfully positioning assets in the top 1% of the local market.
• Achieved >90% occupancy rates by optimizing digital listing algorithms (SEO), professional content marketing, and dynamic pricing strategies, outperforming market peers by double digits
• Led market research to identify high-value traveler personas, pivoting the portfolio strategy to meet specific demand clusters, resulting in a 600% gross margin and a 2.4-year ROI on asset acquisition.
• Designed the end-to-end Customer Experience journey, driving a 12% repurchase rate and reducing Customer Acquisition Cost (CAC) through organic referrals and direct re-bo

Marketing Manager

Politécnico Grancolombiano

Aug 2021 - Nov 2022 (1 year 4 months)

• Strengthened national leadership in virtual education, increasing market share from 32% to 35% within one year.
• Redefined the digital marketing strategy with a focus on branding over performance, achieving a 33% reduction in CPL and delivering 17,000 (+15%) leads in the first half of 2022.
• Revamped the point-of-sale strategy, transitioning to experience centers and increasing channel enrollment sales by 10% year-over-year.
• Exceeded enrollment quota by 11%, surpassing the milestone of 20,000 new students in 2022.
• Utilized Microsoft Power BI and Tableau to analyze sales, leads, and conversion metrics, providing valuable insights that informed strategic decisions and optimized marketing efforts.
• M

Marketing Manager

Upfield

Mar 2020 - Aug 2021 (1 year 6 months)

As a Marketing Manager, I successfully launched Rama with Olive Oil, achieving a remarkable 100 BPS market share growth and 200 BPS above-average gross margins. Additionally, I introduced Rama Multi-Purpose, which met the demand for a high-performance, affordable product, resulting in a 350 BPS market share gain within just six months. I also led a production unification project that achieved a 15% cost reduction across the Andean Region, earning recognition with a global innovation award. To support these initiatives, I utilized Microsoft Power BI and Tableau to analyze all sales, market share, distribution, and financial metrics, ensuring data-driven decision-making that enhanced our marketing strategies and operational efficiency. My rol

Brand Manager

Alquería

Jul 2017 - Mar 2020 (2 years 9 months)

• Restored profitability in the children’s segment, reversing a $1.5MM COP monthly EBITDA loss to positive results.
• Achieved market leadership in the spoonable yogurt products, with a 53% market share (+800 BPS).
• Attained a numeric distribution of 70.000 customers nationwide.

Brand Manager

Unilever

Jan 2016 - Jul 2017 (1 year 7 months)

As a Brand Manager, I successfully achieved a record market share of 14.5% nationwide, outperforming competitors in the skin cleansing category. I exceeded profitability targets, attaining a 42% gross margin (+300 BPS) and 19% EBIT (+230 BPS), while executing visibility campaigns for the Dove Master Brand across both modern and traditional channels. Additionally, I managed end-to-end operations, integrating marketing, supply chain, and finance functions to enhance overall efficiency and effectiveness. This holistic approach not only improved our operational capabilities but also contributed to sustained business growth and market leadership.

Coordinador de Marca Senior

Dersa

Dec 2012 - Jan 2016 (3 years 2 months)

• Developed TOP Ultra liquid detergent and relaunched TOP Ultra powder under the 3D brand platform, achieving a 5% market share.
• Successfully launched TOP Terra stain remover and softener, achieving 800 tons in sales within the first half post-launch.

Juan Sanclemente

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Juan Sanclemente

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