Marketing Manager & Advisor
Jan 2017 - Apr 2024 (7 years 4 months)
Defining the most important KPIs for each channel and team. Improving customer support and the customer journey with the use of tools and automations on CRM, email, messaging apps, and web stores and Marketing tools. Scaling a women's Fashion Amazon business (PPC, Keyword research, market trends and marketing tools), implementing direct sales based on existing customer data. Placing budgets per period and analyzing monthly results looking for improvement opportunities on customer experience, upselling, cross selling, channel opportunities and brand loyalty. Finding the best people locally to solve different issues that clients may face. In charge of developing, implementing, and managing social media and marketplace strategies for different