Juan Orozco

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Brand Director

Docked Living LLC

Jun 2023 - Current (2 years)

As the Brand Director at Docked Living, I am in charge of crafting and executing a dynamic brand vision that drives growth, engagement, and community connection. My role merges creativity, strategy, and technical expertise to ensure Docked Living stands out in a competitive market while staying true to its core mission. What I Do: Brand Identity: Define and maintain a cohesive, innovative brand image that resonates with our audience. Website Design: Oversee the creation and optimization of a high-performing, user-friendly website and SEO optimization. Graphic Design: Lead the design of impactful visuals for both digital and print media, ensuring brand consistency. Lead Acquisition: Develop data-driven strategies to attract, convert, and re

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UX/UI Designer

Riithink

Apr 2023 - Jun 2023 (3 months)

In this role, I was responsible for conceptualizing, designing, and implementing websites and interfaces in collaboration with developers, ensuring adherence to core UX/UI principles while maintaining brand identity. My focus was on positioning and differentiating the client within their market categories, creating user-centric designs that enhanced engagement, usability, and brand recognition. Key Focus Areas: UX/UI Design: Creating intuitive and visually appealing interfaces that align with user needs and brand guidelines. Brand Consistency: Ensuring every design reflects the brand’s identity while standing out in the competitive market. Collaboration: Working closely with developers to bring concepts to life with seamless functionality

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Amazon Designer & Platform Specialist

Riithink

Oct 2022 - Mar 2023 (6 months)

As an Amazon Specialist & Designer, my role focused on building a complete sales ecosystem for clients within Amazon Seller Central, ensuring seamless operations and optimized performance. I managed the entire process—from setting up FBA (Fulfillment by Amazon) and inventory management to the product listing, all while crafting compelling and optimized titles, descriptions, and keywords for maximum visibility. I also designed and developed Amazon Brand Stores, creating visually engaging product images and strong, brand-aligned storytelling to stand out in a competitive marketplace. My ultimate goal was to enhance product appeal, boost discoverability, and drive sales, all while maintaining brand consistency and maximizing ROI. Key Respons

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Marketing & Design Director

Pso-Rite LLC

Nov 2021 - Oct 2022 (1 year)

In my role as Brand Manager, I led the brand team, overseeing key areas such as brand guidelines, CRM, design, social media, website management, and affiliate partnerships. My focus was on building cohesive strategies that strengthened brand presence, drove engagement, and optimized business performance. Key Responsibilities: Brand Strategy: Developed and implemented data-driven business strategies and comprehensive marketing plans to boost visibility and growth. Creative Direction: Led art direction for campaigns, managing video and photo productions with models and products, ensuring alignment with brand identity. Cross-Channel Management: Oversaw social media, website management, and affiliate partnerships, ensuring consistency across

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Lead Graphic Designer

Pso-Rite LLC

Jan 2021 - Nov 2021 (11 months)

As the Design Lead, I took charge of the design department, leading the ideation, conceptualization, and execution of impactful campaigns. I provided art direction for both visual and photography projects, ensuring cohesive and engaging storytelling that aligned with brand identity. My role also encompassed coordinating productions, managing budgets, and overseeing the design of digital and print materials, always maintaining high-quality standards and strategic alignment. Key Focus Areas: Creative Direction: From concept to completion, leading visually compelling campaigns. Art & Photography Supervision: Guiding teams to create impactful visual narratives. Production Management: Overseeing logistics, timelines, and budgets for seamless

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Graphic Designer

Pso-Rite LLC

Aug 2020 - Jan 2021 (6 months)

As a Senior Graphic Designer, I specialize in conceptualizing and creating key visuals that align with strategic objectives, ensuring consistency across all platforms. I design digital and print materials tailored for various channels, enhancing brand visibility and engagement. My role involves developing creative assets that effectively communicate the brand’s message while adapting designs to fit the specific needs of each campaign and platform. Key Responsibilities: - Concept Development: Crafting impactful visual concepts that align with brand strategy. - Key Visuals & Graphic Design: Designing versatile assets for both digital and print applications. - Cross-Channel Adaptation: Ensuring consistent branding across all marketing chann

Creative Leader

C.I Hermeco S.A.

Aug 2018 - Feb 2020 (1 year 7 months)

As the Leader of the Creative and Photography Team, I was responsible for overseeing the brand's visual communication across both digital and print media. My role focused on safeguarding the brand's identity, managing departmental budgets, and leading the conceptualization and execution of campaigns and photo productions for each collection. I collaborated closely with cross-functional teams to ensure that every visual element aligned with the brand’s core message, while maintaining consistency and driving audience engagement. My leadership ensured that all creative outputs not only reflected the brand’s essence but also delivered measurable results. Key Responsibilities: Creative Direction: Led the development of visual strategies and c

Diseñador gráfico Senior

C.I Hermeco S.A.

Apr 2017 - Aug 2018 (1 year 5 months)

Como Diseñador Gráfico Senior en el área de publicidad, fui responsable de la conceptualización, dirección de arte y desarrollo de estrategias y campañas, así como de la materialización de todo tipo de piezas impresas y digitales. Además, colaboré estrechamente en el desarrollo de la aplicación de software Koke para el proyecto del Dr. Reynols (inventor del Electric Peacemaker), lo que me permitió adquirir una perspectiva técnica valiosa. Posteriormente, tuve la oportunidad de participar directamente en el desarrollo de la app/videojuego "Navidad Fuera del Planeta", lo que enriqueció mi experiencia en la creación de contenido visual interactivo.

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Co -Fundador

Burbank Cloth Company

Oct 2013 - Dec 2017 (4 years 3 months)

I was the founder of a prominent streetwear project, where, alongside my business partner, we developed a comprehensive, trend-aligned fashion concept that stood out in the market. I was deeply involved in every stage of the business process, from brand creation and development to its market positioning. My role encompassed creative and art direction, graphic design for apparel, brand communication, and the execution of both digital and traditional marketing strategies. I also managed budgets, coordinated with suppliers and business partners, and handled paid advertising campaigns to maximize the brand’s visibility and impact. Key Responsibilities: - Brand Creation & Positioning: Building a strong, trend-forward brand identity. - Graphic

Diseñador Gráfico

C.I Hermeco S.A.

Sep 2010 - Apr 2017 (6 years 8 months)

Diseñador Gráfico de producto, estampación, bordados, telas, insumos, etc. En Burbank 84 Cloth Brand, colaboré en el desarrollo de aplicaciones de software, como Koke para el proyecto del Dr. Reynols (inventor del Electric Peacemaker), lo que me permitió adquirir habilidades técnicas valiosas. Además, tuve la oportunidad de participar directamente en el desarrollo de la app/videojuego "Navidad Fuera del Planeta", lo que amplió mi experiencia en la intersección del diseño gráfico y la tecnología.

Jefe de Producto Publicitario

Estudio de Moda S.A

Mar 2009 - Sep 2010 (1 year 7 months)

Practicante Diseño Gráfico

Estudio de Moda S.A

Jun 2008 - Dec 2008 (7 months)

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