Juan Mendez Head of Cross-Digital Projects & Products

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Head of Digital Products & TI Projects

Empresas SB

Jul 2023 - Current (2 years 10 months)

- Led the strategic implementation of Salesforce across the organization. - Prioritized digital initiatives aligned with business goals. - Defined the roadmap for Ecommerce, Mobile App, Loyalty Program, Supply Chain, POS, and CRM systems. - Coordinated development teams, stakeholders, and functional areas to ensure timely and efficient delivery of tech projects.
Salesforce Product Owner

Empresas SB

Feb 2022 - Mar 2024 (2 years 2 months)

- Designed and implemented strategies for Marketing Cloud and Service Cloud. - Created personalized promotional journeys to boost conversion and customer retention. - Automated support processes via Web to Case, Email to Case, and chatbot integration. - Integrated Mobile Push notifications and Einstein Web Recommendations.
Product Owner

TransBank

Aug 2019 - Feb 2022 (2 years 7 months)

- Managed backlog and defined requirements for mobile development. - Facilitated agile ceremonies, monitored KPIs, and reported to stakeholders. - Implemented continuous improvements in products and processes. - Led cross-functional teams using Scrum and Kanban methodologies.
L

Project Business Analyst

Launch Ibérica

Mar 2018 - Aug 2019 (1 year 6 months)

- Developed and evaluated technology innovation projects. - Standardized processes and implemented cost control measures. - Built analytical tools for operational planning. - Defined KPIs and monitored strategic project performance.
Project Planner

PDVSA Petroleos de Venezuela SA

Jan 2017 - Jan 2018 (1 year 1 month)

- Consolidated KPIs and performed technical and financial performance analysis. - Developed contingency plans and promoted continuous improvement. - Participated in engineering and construction project evaluations.

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Juan Mendez

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