PPC AdOperations Manager
AW GUA - LIMITADA - Autoweb
Jan 2016 - Aug 2023 (7 years 8 months)
Managed a team of 4 people. Oversaw the complete management of advertiser accounts running on pay-per-click basis, ensuring maximum campaign performance. Provided Client Success Management and maintained direct communication and relationships with dealerships. Conducted check-in meetings with clients to review performance, obtain budget increases, and strengthen relationships. Managed advertiser campaign on-boardings, gathering and reviewing assets and materials needed for campaign launches. Provided trainings on Autoweb's UI as a power user. Recorded and edited videos for tutorials on UI features. Performed campaign analysis and optimizations, including ad copy optimization, A/B testing, and campaign pacing. Analyzed account budgets and re