Service design & marketing leader with a background in big data, advertising and interaction. Strong problem solving skills and expertise in leveraging resources, capabilities and relationships.
My 17 years of experience in systems-thinking, qualitative research, strategic planning and human behavior allow me to successfully translate research into actionable solutions. I love to work collaboratively while leading focused and goal-oriented teams, for local and regional markets.
I am a strategic thinker with a business-oriented mindset with deep understanding of sales and marketing
processes. Accomplished in delivering end-to-end projects from lead generation to completion.
My academic experience as Associate Professor in Tadeo University allowed me to build a deep qualitative research set of tools that are fundamental for behavior understanding towards innovation.
Specialties: Interaction Design, Service Design, Digital Marketing Food Design, Food Innovation.