Juan Jose Arango  Correa

Juan Jose Arango Correa  new_releases

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Director de Diseño y Marketing
Spain

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Résumé


Jobs verified_user 0% verified
  • Mercado Libre
    Machine Learning Design Expert
    Mercado Libre
    Apr 2022 - Current (4 years 2 months)
    - As a Design Expert in the Machine Learning Delivery Team I help business units across the company’s ecosystem to discover and define Artificial Intelligence solutions. Applying an agile design methodology I bring human interactions to the center of
  • Medcolcanna
    Head of Marketing and Design
    Medcolcanna
    Sep 2019 - Feb 2022 (2 years 6 months)
    - Building the marketing/ design team to implement all communication and advertising strategy. - Managing and leading marketing research for all business - Designing the brand ecosystem for all the product verticals. - Adjusting the product portafolio accordingly with market behavior. - Conceptualizing and implementing the company’s communication strategy. - Designing the Magistral Formulations service and customer experience, defining doctor-patient brand interactions, touch points and digital environments. - Designing the strategy for PR and Investor Relations. - Allocating aprox. $1MM USD marketing budget in year one, coordinating agencies globally for advertising, PR, and digital services.
  • Findasense
    Regional CX Strategy Leader / Innovation Leader
    Findasense
    Aug 2018 - Sep 2019 (1 year 2 months)
    - Creating strategies for new business in Colombia and Morocco, winning 2 new accounts for the company (Scotiabank Colpatria, Grupo AR). accounting for $370.000 USD. - Leading a multidisciplinary team responsible for the digital advertising strategy for Coca-Cola Company in Central America, Caribbean, Colombia, Ecuador and Venezuela, Scotiabank Colpatria and DirecTV. - Developing digital initiatives for Coca-Cola Company towards a transactional marketing mindset, MVP definition, branding strategy, user experience, etc. - Designing structured presale proposals for consulting and agency services.
  • Grupodot
    Senior IxD Consultant & Service Design Leader
    Grupodot
    Aug 2017 - Aug 2018 (1 year 1 month)
    - Designed segmentation models for buyer personas and collaborated structuring a digital transformation vision, which aided one of our associates in advertising win two multinational accounts with more than 1 million USD in fees per year. - Responsible for leading service design processes that integrate design thinking, big data and machine Learning (Data Driven Design) with business strategy, focusing on market segmentation, discovery of opportunities, customer journey design and IxD - Actively collaborated in consultative sales processes from a design perspective defining services for clients, classifying leads and presenting the sales pitch to C-level Customers. - Implemented consultancy in Data Driven Design, to structure the digital t
  • Utadeo
    Head of Planning / Associate Professor
    Utadeo
    Feb 2011 - Sep 2017 (6 years 8 months)
    - As Head of Planning at In-Hourse advertising agency I oversaw the strategy and provided support in the execution for internal and external accounts. Brand development, communication strategies, ethnographic research and creative workshops. - Lead the Interaction Design Course implementation in the Industrial Design Program. - Responsible for designing the of courses Interaction and Service Design, Creative Processes and Brand Activation.
  • E
    Design lead / Food stylist
    Estudios y Producción
    Sep 2002 - Jan 2011 (8 years 5 months)
    - Product photography and food styling for food industry, clients like Carulla, Carrefour, Nestlé, Nacional de Chocolate, Kokoriko, Quala, Bimbo. - Coordinated Trade booth and Exhibition Design.
Education verified_user 0% verified
  • Utadeo
    Postgraduate degree in Advertising Digital and Multimedia Editing
    Utadeo
    Aug 2004 - Dec 2005 (1 year 5 months)
  • Pontificia Universidad Javeriana
    Graduate Degree Industrial Design
    Pontificia Universidad Javeriana
    Aug 1996 - Aug 2002 (6 years 1 month)
    - Selected to present my design in the Salone Satelite at Salone del Mobile Milan
  • Utadeo
    Master's Degree in Advertising Advertising
    Utadeo
Projects (professional or personal) verified_user 0% verified
  • R
    Restaurant Design
    May 2021 - Current (5 years 1 month)
    - Oversee marketing and design strategy for the restaurant - Define look and feel of new location