Juan Fernando Molina

Client Owner / Marketing Analyst

EveryMundo

Jul 2022 - Current (3 years 9 months)

As a Client Owner / Marketing Analyst, I developed recommendations for paid search, SEO, and eCommerce opportunities, planning and executing paid search strategies, including Display and Remarketing. I built multilingual SEM campaigns, encompassing keywords, ad copy, and extensions, while managing promotions and data collection for these campaigns. My role involved analyzing eCommerce data and sharing insights with teams and leadership to ensure the effective implementation of eCommerce initiatives across channels. I conducted digital marketing experiments in collaboration with Client Managers and worked closely with Content Managers to enhance online communication strategies. Staying updated on digital marketing trends and challenges, I su

Performance Marketing Analyst

EveryMundo

Jul 2022 - Nov 2023 (1 year 5 months)

As a Performance Marketing Analyst, I formulated recommendations for Paid Search campaigns, SEO, and Ecommerce opportunities, while also planning and executing paid search strategies including Display and Remarketing. I built out multilingual SEM campaigns encompassing keywords, ad copy, and ad extensions, and executed the build-out and implementation of promotions for paid search campaigns. My role involved collecting and managing all necessary data from clients and third parties, constantly re-evaluating the data employed to ensure accuracy and relevance. I managed all aspects of web analytics related to Ecommerce, effectively communicating relevant information to team members, executive leadership, and cross-functional partners, ensuring

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CEO / Founder

Juca Sportswear Store

Nov 2021 - Current (4 years 5 months)

As the CEO and Founder of JUCA, I established the company as a prominent retailer and wholesaler of sportswear and shoes in Ecuador. I negotiated and secured an exclusive distribution agreement with Joma, positioning the brand as a key player in the local market. I developed and implemented a comprehensive business strategy to expand market reach and maximize profitability, overseeing day-to-day operations to ensure smooth business functions across retail and wholesale channels. My role involved managing inventory, supply chain logistics, and vendor relationships to maintain optimal stock levels and minimize costs, while ensuring compliance with local regulations and maintaining high operational standards. I designed and executed marketing

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Director of Sales / Marketing Internacional

Curtíduria Tungurahua S.A

Jan 2021 - Jul 2022 (1 year 7 months)

Como Director de Ventas / Marketing Internacional, fui responsable de la generación de estrategias de ventas y marketing con resultados medibles (KPIs), estableciendo metas y midiendo el desempeño de campañas de marketing digital para la generación de campañas de re-marketing. Realicé un seguimiento, análisis y contacto con leads generados y cuentas de clientes internacionales existentes, además de preparar análisis financieros para la creación de nuevas estrategias de ventas. Utilicé la herramienta Cobus para el análisis de mercados potenciales en otros países y representé a la empresa en ferias relevantes tanto nacionales como internacionales. Definí y planifiqué el presupuesto anual de ventas y marketing, y utilicé mis habilidades de com

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Sales / Marketing

Pieflex S.A

Oct 2018 - Jan 2020 (1 year 4 months)

Como profesional en Ventas y Marketing, fui responsable de la generación y planificación de estrategias de ventas para clientes mayoristas y minoristas en las zonas costa, sierra y oriente de Ecuador. Analicé y controlé el desempeño de los vendedores de manera diaria, semanal y mensual, asegurando que se cumplieran los objetivos establecidos. Maneje, analicé y creé estrategias de cobro para la cartera de clientes, optimizando la gestión comercial y de marketing para diferentes auspicios y eventos. Interactué con profesionales para el desarrollo y manejo de publicidad, redes sociales y auspicios de la empresa, lo que fortaleció nuestra presencia en el mercado. Visité, evalué y gestioné relaciones con clientes potenciales, siendo parte del p

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Comercial Executive

Produbanco (BANK)

Nov 2017 - Oct 2018 (1 year)

Interacted with customers on a daily basis to offer products and services in the bank or visited them in different locations. Managed banking systems and processes to deliver products efficiently and quickly. Worked based on an established budget to achieve results, focusing on proactive sales management. Utilized assigned CRM for the distribution of campaigns, contracting, loans, and credit cards, whether personal or telephone. Visited clients and managed relationships for the benefit of the Bank. Actively participated in the commercial process of the agency, either face-to-face or online, and engaged in corporate events for the design, business plan, and execution of new products. Additionally, I leveraged my expertise in pricing strate

Comercial Executive

Produbanco

Nov 2017 - Oct 2018 (1 year)

• Realizar la gestión comercial y de servicio del cliente personas, preferente y automotriz de Banca de Personas, con base en el presupuesto establecido, para el logro de resultados, enfocado en una gestión de venta proactiva. • Realizar la gestión integral de CRM asignada a su rol: campañas, contactabilidad (personal o telefónicamente), oportunidades, eficiencia. • Visitar clientes y gestionar relaciones con el Banco. • Participar activamente en la rutina comercial de la agencia. • Implementé estrategias de precios competitivos para productos financieros, colaborando con los equipos de finanzas y productos para optimizar márgenes de interés y asegurar la rentabilidad, al mismo tiempo que mantenía la retención de clientes y el cumplimie

Juan Fernando Molina

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