Juan Felipe Porras Lozada

Juan Felipe Porras Lozada

About

Detail

Direct Response Email Marketer - Narrative Strategist
Antioquia, Colombia

Contact Juan regarding: 
work
Full-time jobs
Starting at USD2k/month
Flexible work
Starting at USD17/hour
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Internships
Open to unpaid internships
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Finding mentors
Finding co-founders
groups
Networking

Timeline


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Résumé


Jobs verified_user 0% verified
  • D
    Email Marketer & Narrative Strategist
    David Torres GO Coaching
    Jan 2024 - Current (2 years 5 months)
    Developing narrative of low ticket to high ticket coaching program offer according to the actual products with the aim of increasing sales calls conversion in 20% by creating an emotional connection via email. Selected, recruited and led a team of 3 people with the objective of setting 10 appointments/day from the low ticket digital products sales to ascend them to the high ticket mentoring.
  • A
    Narrative Strategist
    Astronea Day Night Club
    Dec 2023
    Together with the Marketing team, we regained the trust of the audience of the first NFT nightclub in the world, assured attendance before launch night by at least 4% applying an emotional connection strategy through reels on Instagram.
  • N
    Narrative & Email - Marketing Strategyst
    Nathalia Correa Abundance Coaching
    Feb 2023 - Nov 2023 (10 months)
    I helped develop high ticket coaching program and sell 3 spots thanks to creating an emotional connection by email and structuring the sales call. I selected, recruited and led a team of 3 people to sell more than 13000 USD, around 300 students between low ticket digital products and high ticket mentoring.
  • F
    Junior Copywriter & Narrative Strategyst
    FullXAcademy
    Feb 2022 - Dec 2022 (11 months)
    Managed Communication strategy for digital products in the health niche. We created low ticket offers making up to an extra 3000USD/month with a ROAS>2 through market research. Led a series of market research to create communication strategy of sexual health offers from scratch in less than 3 months.
  • H
    Email Marketing Specialist
    Héroes sin Capa
    Nov 2021 - May 2022 (7 months)
    Spearheaded emailing strategy for launching a digital coaching product. We created an online paid event, 400 tickets were sold (between 47 and 97€ ), surpassing 100K€ in sales with an offer of 4000€ over a two months period. Generated over 22k€ in sales of a high ticket product by zoom call (2500€ coaching offer at the end of the webinar) Leads came mostly from the database management due to an unexpected setback in our paid advertising.
  • M
    Emailmarketer
    Mind Coach Academy · Freelance
    Aug 2021 - Sep 2021 (2 months)
    Monetized email audience from Self-Development niche. Teamed up with a facebook media buyer to automate a low ticket sales process for creating cashflow that covered 3 months of the autoresponder costs (2500 contacts) through a storytelling strategy that increased the database engagement (doubled open rate).
  • P
    Emailmarketer & Copywriting Apprentice
    Parlatum LLC
    Feb 2021 - Apr 2021 (3 months)
    Created sales message through email & whatsapp to affiliate marketing niche. Helped creating facebook ads copy, segmentation & marketing automation. Took part in the team recruitment brainstorming of new ideas and connected performance with results in other channels.
  • E
    Junior Researcher
    ECOPETROLGIMBA UIS
    Mar 2018 - May 2019 (1 year 3 months)
    Bachelor Thesis, biocorrosion by Sulfate-reducing Bacteria, using Scanning Electron Microscopy, Electrochemical assestment with Open Circuit Potential, Electrochemical Impedance Spectroscopy and Linear Polarization.
Education verified_user 0% verified
  • Platzi
    Data Marketer, Email List Management l Marketing Based on Data l Retention and Life Time Value Strategies
    Platzi
    May 2020 - May 2023 (3 years 1 month)
  • U
    Bachelor Student, Chemical Engineering
    Universidad Industrial de Santander Universidad de Investigación y Desarrollo
    Jan 2013 - Jan 2019 (6 years 1 month)
Projects (professional or personal) verified_user 0% verified