Juan Chavez

Marketing Media Analytics - Lead

Lisinski Law Firm

Jan 2025 - Current (1 year 6 months)

• Manage and execute multi-channel advertising strategies aligned with business goals across Google Ads, Meta, and TikTok. • Plan media budgets and allocate spend efficiently to achieve CPA, ROAS, and ROI targets. • Build performance reports and present insights and recommendations to senior leadership. • Analyze campaign performance using metrics such as CTR, CPC, conversion rate, CPA, and ROAS, while leveraging CRM platforms like HubSpot and Salesforce to evaluate lead quality, pipeline progression, and overall business outcomes. • Use Google Analytics and Looker Studio to evaluate traffic, conversions, and overall campaign performance, while leveraging SEMrush for keyword research, competitive analysis, and market insights. • Configure a

Sr Demand Generation Specialist

Lisinski Law Firm

Jan 2023 - Jan 2025 (2 years 1 month)

• Manage and optimize paid media campaigns across Google Ads and YouTube Ads, including Search, Video, and Demand Gen campaigns focused on lead generation. • Perform ongoing campaign optimizations including keyword research, search term analysis, audience refinement, bid adjustments, budget allocation, ad scheduling, and creative testing. • Develop YouTube campaign strategies through audience targeting, funnel segmentation, and video performance optimization. • Collaborate with creative and marketing teams to develop ad copy and campaign messaging aligned with business goals. • Support lead generation and marketing automation initiatives through platforms such as HubSpot and Google. • Analyze campaign performance and build dashboards/report

Paid Media Manager

inBeat Agency

Jan 2023 - Jan 2024 (1 year 1 month)

• Manage and optimize Paid Media campaigns across multiple platforms including Google Ads, Facebook Ads, and TikTok Ads, with a focus on lead generation and campaign performance. • Monitor budgets, pacing, and campaign delivery to ensure efficient spend allocation and KPI achievement. • Track and analyze campaign performance using analytics tools, making adjustments to improve KPIs such as CTR, CPA, Conversion Rate, and ROAS. • Conduct A/B testing for creatives, audience targeting, and ad copy to optimize performance. • Create weekly and monthly dashboards for clients to provide insights into campaign performance.

Marketing Operations Specialist

Lisinski Law Firm

Jan 2022 - Jan 2023 (1 year 1 month)

• Support Marketing Director for dashboard reporting on Social Media channels and Ads (Google, Facebook) • Data manipulation for targeting and segmentation. • Automation Lead Processing (Sprout Social, Litify, Events) • Develop Process Maps for the Marketing Department • WOM marketing, CL surveying

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