Juan Carlos Duque

Juan Carlos Duque

About

Detail

Creative Director, branding, graphic design
Dubai, United Arab Emirates

Timeline

work
Job

Résumé

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  • P
    SENIOR BRAND DESIGNER / CREATIVE LEAD
    Project bYouty(Dubai,
    Sep 2020 - Dec 2021 (1 year 4 months)
    • Helped launch the brand from the ground up, leading identity creation, packaging, and web direction. • Directed events and brand activations, ensuring alignment across platforms and audience touchpoints. • Guided internal and external teams on design execution and creative standards. • Strengthened market presence during the startup's early stages and fundraising efforts.
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    SENIOR BRAND DESIGNER / CREATIVE LEAD
    The Wright Group The Cr8tive Group Secret Parties
    Sep 2020 - Feb 2025 (4 years 6 months)
    • Led rebranding efforts and created brand guidelines for multiple hospitality venues including The Bronx, Mi Amie, and Junk Gym. Acted as creative lead across concept, design, and content development. • Worked with Jumeirah Group and Habtoor Group to define positioning, visuals, and storytelling for new projects under construction. • Designed brand logos, visual identities, color schemes, and brand aesthetics tailored to each establishment. • Enhanced overall brand presence and marketing impact for the group's events and hospitality ventures.
  • I
    Senior Brand Designer & Creative Director
    It’s Ugly Design
    May 2020 - Current (6 years 2 months)
    Manuales de Marca, Logotipos, Imagen Corporativa, Redes Sociales, Packaing, Merchandising, Editorial, Product Design
  • I
    SENIOR BRAND DESIGNER / CREATIVE LEAD
    Immigration Records
    Sep 2019 - Dec 2024 (5 years 4 months)
    • Developed visual identity and creative direction for the Unsin Music Festival and the label's roster of independent artists. • Focused on vibrant branding that captured the energy of the music scene, with digital and print outputs. • Collaborated closely with artists to design merchandise, logos, visuals, and social media content. • Built compelling and cohesive brand experiences that resonated with festival-goers and music fans.
  • I
    SENIOR BRAND DESIGNER / CREATIVE DIRECTOR
    It's Ugly Design
    Aug 2019 - May 2025 (5 years 10 months)
    Creative lead of a multidisciplinary brand content agency with teams inDubai and Bogotá, Colombia. Oversee end-to-end branding, strategy, and content production for clients across diverse sectors including fashion, hospitality, beauty, oil & gas, architecture, music, government, wellness, fitness, tech, delivery services, and startups.
  • The Click Clack Hotel
    PRODUCT DESIGN DIRECTOR / CREATIVE DESIGNER
    The Click Clack Hotel
    Sep 2017 - Jul 2019 (1 year 11 months)
    & Medellín, Colombia) • Oversaw the creative direction, design execution, and product development for Click Clack Hotel's guest experiences and brand offerings. Led the launch and curation of the in-house Design Shop, developing original merchandise and packaging that reflected the hotel's unique aesthetic. Designed a wide range of interior products and decorative elements to enhance room experiences, while managing suppliers to ensure quality across all materials. • Worked closely with marketing to promote design concepts and events across digital platforms, creating engaging content that encouraged guest interaction and social media sharing. Conceptualized and executed branded activations, brunch events, and immersive showcases that ble
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    GRAPHIC DESIGNER / CREATIVE LEAD
    99 Boutique Films
    Jan 2017 - Aug 2017 (8 months)
    • Designed graphics for fashion films, commercials, and short projects across platforms. • Worked on concept creation, location scouting, and visual strategy. • Produced assets for social media, digital marketing, and printed collateral. • Conducted trend research to inform creative direction and keep brand visuals competitive.