Juan Camilo Peña Marketing Director FMCG | Brand Manager | Product Manager |

Marketing & Digital Transformation Manager - Nutresa

La Recetta Soluciones Gastronómicas Integradas

Sep 2019 - Current (7 years)

Lead the marketing, customer experience, and innovation teams to drive business growth. Designed and implemented the company's strategic marketing plan across physical and digital channels. Spearheaded digital transformation, launching ecommerce, chatbot solutions, and marketing automation. Managed a $2.2M+ annual budget, optimizing investments across paid media, CRM, and branding. Led customer insight initiatives, integrating Voice of the Customer (VoC) programs and CRM analytics. Served as a key member of the stakeholder engagement committee, strengthening industry partnerships. Key Achievements: ✔ Developed and executed the "El gusto de servir juntos" brand positioning strategy. ✔ Created the Digital Transformation Unit, leading to a suc

Marketing Coordinator

La Recetta Soluciones Gastronómicas Integradas

Jul 2016 - Sep 2019 (3 years 3 months)

Developed brand positioning and communication strategies for digital and offline channels. Launched Facebook, Instagram, and LinkedIn to strengthen digital presence. Conducted market research and built strategic alliances with key industry organizations. Key Achievements: ✔ Led the branding and positioning strategy for the Bistro private label. ✔ Organized major industry events, including Expo La Recetta, Alimentec, Sabor Barranquilla, and Expo Cotelco. ✔ Successfully launched the B2B ecommerce portal, achieving +$3M in monthly sales.

Trade Marketing Coordinator

La Recetta Soluciones Gastronómicas Integradas

Jul 2014 - Jun 2016 (2 years)

Developed trade marketing strategies to drive sales growth and product distribution. Designed and executed promotional campaigns and commercial activations. Key Achievements: ✔ Created the Go-to-Market strategy for the foodservice sector in Colombia. ✔ Expanded Café Matiz’s presence in restaurants, bakeries, and hotels. ✔ Organized the 2015 Expo La Recetta, reinforcing brand positioning.

Strategic Information Analyst

La Recetta Soluciones Gastronómicas Integradas

Apr 2013 - Jun 2014 (1 year 3 months)

Analyzed sales data, budget projections, and strategic reports for the executive board. Tracked commercial performance indicators and investment fund trends.

VP Funds Assistant

Interbolsa SAI

Aug 2011 - Dec 2012 (1 year 5 months)

Monitoring the fulfillment of objectives for the sales force and the analysis of information on the evolution of investment funds. Achievements: · Automation and calculating the commissions and payment settlement processes.

Juan Camilo Peña

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