Juan Barrios [ Product + UX/UI Designer ] + [ UX Analyst ]+ [UX Researcher ]

Senior UX/UI Designer

Fortesza

Mar 2025 - Current (1 year 3 months)

Diseño de la experiencia de usuario para una startup del sector financiero (Fintech).

Product UX/UI Designer and SEO Specialist

Independent professional

Jan 2024 - Current (2 years 5 months)

Diseño de soluciones para diferentes negocios y clientes aplicando design thinking y diseño basado en investigación. Key Results: Estrategia SEO basada en investigación de usuarios y SEO Research para diseñar una plataforma de comercio electrónico, generando ventas mensuales superiores a COP 12,000,000. Diseñé sitios web y branding para clientes locales e internacionales. Discovery para un producto relacionado con el café empleando investigación para así identificar oportunidades de negocio,

Sr UX/UI Designer

metrocuadrado.com

May 2022 - Jan 2024 (1 year 9 months)

I was involved from the Discovery phase, conducting user research and designing solutions that aligned with both business objectives and user requirements. Following the MVP, I leveraged data analysis to drive incremental product value. Supported in the creation of the strategy, documentation, and tool for user research and product design methodology. Utilized data analysis and insights to create initiatives, ideas, and new features. Defined, prioritized, and designed solutions through co-ideation workshops, employing frameworks such as Value Proposition Canvas, Service Blueprint, and R.I.C.E. Additionally, I utilized Figma, a prototyping tool for digital products, which also played a role in user research and is integrated with research te

Sr UX/UI Designer

Olimpia IT

Jun 2021 - May 2022 (1 year)

I designed digital identity products based on UX analysis, usability testing and co-ideation workshops with stakeholders. Collaboration with marketing team for content writing. Key Results: I helped define user stories through co-ideation workshops with product owners and product managers. Collaborated with developers to ensure quality assurance of the delivered interfaces. Created content using UX writing guidelines for all communications to help the user journey

Researcher - Product Designer

Fundación Cardiovascular de Colombia

Oct 2019 - Mar 2021 (1 year 6 months)

Researcher and product designer, including user interface and branding design, for a remote healthcare project funded by the government. I identified the user using design thinking tools with stakeholders and the developing team. Key Results Definition of product design and development roadmap based on design thinking. Product Design for a healthcare monitor. User interface design for a vital sign monitor. User interface for an application web for physicians and healthcare professionals. Branding design including naming and identity manual.

Consultor en diseño UX / UI + design thinking

CM Consulting SAS

Jan 2019 - Oct 2020 (1 year 10 months)

- Apoyo en la definición de las necesidades de clientes por medio de herramientas del design thinking, asegurando que las soluciones propuestas se alineen con las expectativas del usuario final. - Diseño de experiencia de aplicativos y sitios web, aplicando principios de UX/UI para crear interfaces intuitivas y atractivas. - Entrega de maquetaciones HTML que cumplen con los estándares de accesibilidad y usabilidad. - Realización de sesiones de trabajo con stakeholders para recopilar feedback y ajustar el diseño según las necesidades del cliente. - Además, utilicé mis habilidades en marketing digital para crear la marca de CM Consulting SAS, lo que me permitió integrar estrategias de branding efectivas en el proceso de diseño, fortalecie

Product Designer

Fundación Cardiovascular de Colombia

Jun 2014 - Oct 2015 (1 year 5 months)

As a Product Designer, I worked as a researcher and product designer on a government-funded medical project through the Ministry of Science and Technology. I defined requirements involving patients and their relatives, physicians, and stakeholders, ensuring that all perspectives were considered in the design process. My key results included the creation of a comprehensive product design strategy and methodology that engaged developers, business professionals, and researchers. I conducted user research to identify the needs of patients, physicians, and relatives, employing design thinking methodologies to inform our approach. Additionally, I contributed to project management by fostering collaboration and alignment among stakeholders through

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Director creativo + design thinking

Soluciones Basadas en Diseño

Jan 2013 - May 2021 (8 years 5 months)

- Gestión estratégica del diseño. - Gestión de proyectos y productos tanto físicos como digitales. - Planeación de estrategias de diseño acorde a las necesidades de cada negocio. - Liderazgo de equipo de profesionales según las necesidades de cada proyecto. - Creación de estrategia Growth. Emprendimiento: Agencia de servicios especializados de diseño.

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Diseñador Autónomo

Autónomo.

Jan 2005 - Dec 2013 (9 years)

I worked as a freelance designer in UX/UI, web and branding projects for clients remotely in a pre-pandemic world. Goal oriented and self management. A sort of visual designs and communications portfolio as naming, identity, branding, marketing and multimedia. Web design learning and practicing usability, interaction and user experience criterias.

Juan Barrios

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Juan Barrios