Juan Pablo Gutiérrez Arango Fashion Designer & Marketing Strategist

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Marketing Lead

Mar 2026 - Current (3 months)

Lead a team (content, graphic design, and community management) through a results-based management system with weekly structured check-ins and a self-managed Notion board. Designed and implemented the company's full digital content strategy, achieving a 60% increase in web traffic and social media reach within two months. Redesigned website architecture and digital sales processes to improve user experience and conversion rates

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Freelance Consultant — Fashion & Marketing

Freelance | Self-Employed

Jan 2026 - Mar 2026 (3 months)

Managed branding, content strategy, and brand development projects for clients in the fashion and retail industries. Led product development processes and provided collection advisory for fashion brands, covering concept, materiality, technical development, and market alignment.

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Business Development Director

Alessia Colombia

Jan 2025 - Dec 2025 (1 year)

Secured 5 new strategic brand partnerships and led the launch of the company's e-commerce platform alongside the implementation of internal administrative software. Designed commercial strategies that drove 45% revenue growth in six months.

Fashion Design Intern

Línea Directa S.A.S

Aug 2024 - Jan 2025 (6 months)

Developed a communication system between the design and commercial teams, streamlining workflows and reducing response times. Supported fit adjustments, pattern corrections, and technical development across active collections. Applied Adobe Illustrator for textile design and technical specification sheets.

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Brand Manager

Rambed Textiles

Feb 2023 - Jul 2024 (1 year 6 months)

Built the company's B2C business model and established direct communication channels with end consumers. Consolidated the marketing department with distributor-focused strategies and value-added client retention initiatives. Developed in-depth knowledge of denim: weights, compositions, finishes, and applications by silhouette and market segment.

Executive Administrator

LEGIT BREEDERS

May 2021 - Sep 2021 (5 months)

- Gerente administrativo, financiero y operacional de LEGIT BREEDERS, una compañía con muchísima proyección en el transporte, importación y exportación de mascotas en el Mundo

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Billing Agent Representative and Leader (English)

Polaris Powered Solutions

Aug 2020 - Feb 2021 (7 months)

- Send dental claims to American Insurances. - Outbound calls for Claims to American Insurances. - Send reports of weekly and monthly production

Juan Pablo Gutiérrez Arango

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Juan Pablo Gutiérrez Arango