Jose Zapata

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Freelancer / WordPress Developer & UX/UI

Dec 2024 - Current (1 year 1 month)

Designed, developed, and optimized high-performing websites for clients across multiple industries using WordPress and Elementor.Created UX/UI wireframes and interactive prototypes prior to development to ensure a clear visual direction and an effective user experience.Advised clients on SEO on-page strategies and site speed optimization to enhance usability and search engine performance.Managed a portfolio of two clients, consistently delivering projects on time and aligning outcomes with both design standards and business goals.

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Web specialist & Junior Desginer

Schetex SAS

Dec 2023 - Current (2 years 1 month)

Pattern design for men's garments using Optitex, and marker-making in Marker to maximize fabric efficiency and production performance.Development of garment samples and prototypes, ensuring compliance with brand standards and delivering high-quality final products.Designed and developed websites in WordPress/Elementor, implementing UX/UI strategies and SEO optimization to improve navigation, user experience, and conversion rates.Created UX/UI prototypes and interface designs using Adobe XD to establish a clear visual direction prior to development.Designed graphic assets for digital projects using Photoshop and Illustrator.Prepared technical sheets and detailed technical drawings to improve communication with production teams and minimize r

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Entrepreneur

On-Move

Apr 2020 - Dec 2023 (3 years 9 months)

Trend analysis in fashion, fabrics, and fits to develop innovative collections.Designed exclusive prints for each capsule collection using Adobe Photoshop and Illustrator.Planned and managed the financial execution of each collection launched.Supervised patternmaking and marker processes to ensure precision in garment construction and fit.Negotiated and managed relationships with textile suppliers, printers, and trim vendors, optimizing production costs and quality.Developed and refined samples, ensuring accuracy in materials, construction, and technical details.Created and executed advertising campaigns in Meta Ads, maximizing brand reach and improving conversion rates.Managed customer service across digital channels, providing personalize

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Account Manager Junior

2BECOMERCE

Dec 2018 - Jul 2019 (8 months)

Performed SEO optimization for product listings across multiple platforms, including marketplaces and brand-owned websites, maintaining active communication with the development team.Supported the data team by conducting keyword evaluations for product listings in marketplaces and websites, ensuring alignment with SEO best practices.Collaborated with the design and content creation teams to ensure the production of high-quality marketing materials, minimizing rework and improving delivery times.Achievements: Developed an automation project for product review across multiple websites, improving operational efficiency for account managers by 20% and enhancing search engine indexation.

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Administrative assistant

Manotex SAS

Jan 2015 - Dec 2018 (4 years)

As an Administrative Assistant, I was responsible for coordinating and delivering shipments to the Envigado distribution center (CEDI). I also handled the pickup and delivery of administrative documents across multiple departments, helping streamline internal processes and improve operational efficiency.

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