José Rogelio (Roger) Terán Bueno

José Rogelio (Roger) Terán Bueno  new_releases

About

Detail

Growth & Product Leader who builds | Ex-CGO Rocketfy | AI, data & product systems
Mexico City, Mexico
Contact José regarding: 
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Full-time jobs
Starting at USD90k/year

Timeline

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Résumé

Jobs verified_user 0% verified
  • freelance
    Freelance Growth, Product & AI Engineer public Remote experience
    freelance
    Jan 2026 - Current (10 months)
    • Design and ship AI, data and product systems end to end, working with ChimichurrIA (AI studio, Buenos Aires) on fleet tracking, AI alert triage for security monitoring, athlete marketing analytics, and logistics and event sites.
    • KG Safety: fractional commercial & marketing director; leading the rebuild of its sales platform (quoting, invoicing, role-based client portal).
    • Built Radar, an AI-powered media and social monitoring platform for a political campaign (automated data collection, LLM triage, twice-daily strategy briefs), and a paid conversion funnel for a creator product (No Default Language).
    • With Estudio Oasis (growth studio): growth, CRO and CRM for Caramela (outsourced growth & revenue lead), Humo Barriles M
  • M
    Co-Founder (Part-time) public Remote experience
    MuchosLeads
    Jan 2026 - Current (10 months)
    Part-time side venture: B2B client-acquisition systems that combine CRM, AI agents and automation for speed-to-lead.
  • Miami Ad School
    Part-time Instructor & Mentor, Growth & Performance Marketing
    Miami Ad School
    Jan 2023 - Current (3 years 10 months)
    Part-time teaching alongside my main work: growth, performance and B2B marketing for senior professionals.
  • San Francisco 49ers
    Brand Manager, Spanish Markets
    San Francisco 49ers
    Apr 2024 - Dec 2025 (1 year 9 months)
    • Moved the franchise from #3 to #1 in social following among NFL teams with an active marketing presence in Mexico.
    • Owned Spanish-language audience growth across Mexico, Latin America and the U.S. Hispanic market (content, influencer, Flag Football and partnerships).
  • Rocketfy
    Chief Growth Officer public Remote experience
    Rocketfy
    Jan 2021 - Feb 2024 (3 years 2 months)
    E-commerce enablement and dropshipping platform, Latin America.
    • Scaled monthly revenue from $1.5M to $4M+ USD in two quarters by rebuilding the customer journey and growth operating model.
    • Managed over 10 million USD in Google Ads, Bing search engine marketing, and Meta Ads spend over 10+ years, consistently achieving a 6:1 ROAS; leveraged Bing's business manager for efficient setup and optimization.
    • Ranked from no views to top positions in keyword search using technical SEO, Semrush, and web positioning best practices.
    • Cut time-to-activation from 30 days to 7 through onboarding redesign and activation automation.
    • Built the Growth organization from 4 to 40+ in cross-functional squads with Product, Engineer
  • Platzi
    Retention Growth Manager public Remote experience
    Platzi
    Mar 2019 - Dec 2020 (1 year 10 months)
    • Designed and ran retention programs across lifecycle, in-app and content to raise engagement and reduce churn at a Y Combinator-backed edtech (W15).
    • Consistently hit growth OKRs; owned promotion for Platzi Live, the platform's flagship show.
  • W
    Chief Marketing Officer
    Worales
    Apr 2018 - Feb 2019 (11 months)
    • Grew monthly digital sales from MXN 30K to MXN 800K in under 5 months leading the marketing team; featured in a Shark Tank México follow-up (Sony México).
  • 9
    Chief Marketing Officer
    98 Coast Avenue
    Apr 2017 - Mar 2018 (1 year)
    • Built the acquisition and BI function; cut CPA 25% and raised ROAS 35%.
    • Managed over 10 million USD in Google Ads, Bing search engine marketing, and Meta Ads spend over 10+ years, consistently achieving a 6:1 ROAS; utilized Bing's business manager for setup and optimization.
    • Grew web traffic 150%, e-commerce conversion 40% and international sales 20%.
  • Zoé Water
    Growth & Brand Manager
    Zoé Water
    Oct 2015 - Mar 2017 (1 year 6 months)
    • Lifted e-commerce conversion 60%+ and web traffic 200%+ through UX/UI optimization and integrated campaigns.
    • Launched 5 products (+30% portfolio sales); churn –15%, LTV ~+40%.
    • Repositioned the brand after a COFEPRIS regulatory ban; built an in-house team that cut agency costs 25%.
  • M
    Brand Manager
    Mundo Cuervo
    Feb 2014 - Sep 2015 (1 year 8 months)
    • Led brand and marketing strategy for José Cuervo's tourism and hospitality division.
  • R
    Human Resources Intern
    Rassini
    Dec 2011 - Jan 2014 (2 years 2 months)
    • Psychometric assessment for recruiting, Balanced Scorecard rollout and internal communications.
Education verified_user 0% verified
  • Google
    Google UX Design Foundations
    Google
    Jan 2021 - Dec 2021 (1 year)
  • Platzi
    Platzi Programming Basics and Software Fundamentals
    Platzi
    Jan 2021 - Dec 2021 (1 year)
  • Shopify
    Shopify Expert
    Shopify
    Jan 2018 - Dec 2018 (1 year)
  • HubSpot Academy
    HubSpot Inbound Marketing Certification
    HubSpot Academy
    Jan 2017 - Dec 2017 (1 year)
  • Meta
    Meta Blueprint Certification
    Meta
    Jul 2016 - Dec 2016 (6 months)
  • Google
    Google Ads Certification
    Google
    Jan 2016 - Dec 2016 (1 year)
  • Miami Ad School
    Creative Direction & Advertising
    Miami Ad School
    Jan 2015 - Dec 2017 (3 years)
  • Instituto Tecnológico y de Estudios Superiores de Monterrey
    B.S. Psychology & Business (Organizational Psychology)
    Instituto Tecnológico y de Estudios Superiores de Monterrey
    Feb 2010 - Nov 2014 (4 years 10 months)
Projects (professional or personal) verified_user 0% verified
  • R
    Radar: AI media & social monitoring public Remote experience
    Jan 2026 - Current (10 months)
    Platform for a political campaign that collects press and social mentions, uses AI to classify them by tone, priority and next action, drafts replies and delivers a strategy brief twice a day.
  • K
    KG Safety: Sales & client portal platform public Remote experience
    Jan 2026 - Current (10 months)
    Rebuild of a fall-protection company's commercial platform, led as its fractional commercial and marketing director: quoting, invoicing and a role-based client portal, migrated off a no-code tool.
  • N
    No Default Language: Paid conversion funnel public Remote experience
    Jan 2026 - Current (10 months)
    End-to-end funnel for a creator's product: landing page, free quiz, $19 paywall and a gamified member app, in English and Spanish.
Awards verified_user 0% verified
  • C
    Caracol de Plata 2019
    Aug 2019 - Dec 2019 (5 months)
  • C
    Círculo de Oro 2019
    Jan 2019 - Dec 2019 (1 year)
Publications verified_user 0% verified
  • h
    https://www.portafolio.co/innovacion/la-linea-de-dropshipping-de-la-startup-colombiana-563483
  • h
    https://www.eleconomista.com.mx/sectorfinanciero/Startup-colombiana-consolida-su-operacion-en-Mexico-20220511-0096.html