José Rogelio Terán Bueno  new_releases

C-level Growth & Brand Strategy Specialist with 10+ years of experience in marketing, creativity, and leadership across startups, agencies, and consumer brands. I specialize in building brands that grow—with clear strategy, compelling communication, and smart execution. My focus areas include brand positioning, digital acquisition, performance marketing, public relations, web development, and creative production. Currently, I lead Oasis, a creative and growth studio that partners with brands to solve real business challenges through branding, content, and web. We've worked with startups, agencies, and global companies across Latin America and the U.S., helping them increase visibility, strengthen positioning, and convert better. Previously, I was Chief Growth & Brand Officer at Rocketfy, where I helped grow monthly GMV from $1.5M to $4M in two quarters. I also led marketing at Worales (fashion) and Wat (beauty), both featured on Shark Tank México (S4E9), securing a $2M MXN investment from Arturo Elías Ayub. I scaled e-commerce from $30K to $800K MXN/month in less than 5 months and opened the first physical store—handling everything from design to creative direction. Before that, I co-founded and exited Panorama, an award-winning branding agency with clients such as BBVA, Baileys, NBCUniversal, José Cuervo, Spring Air, Guardia Nacional, and more. Our work received international recognition, including: Gold Award for Best Identity in Mexico (Círculo Creativo 2019) Gold Award in Copywriting and Audiovisual (Caracol de Plata 2019) I’ve also: Helped over 10 political candidates craft their campaign message and visual identity. Been selected as School Creative Director at Miami Ad School by its founder. Spoken at FAMEX 2019 on B2B brand identity. Studied Psychology at Tecnológico de Monterrey and Advertising at Miami Ad School. Certified by ICF as a Teams, Executive & Life Coach. As the son of a military general, I bring structure, clarity, and creative leadership to every project. I’m committed, strategic, and always hands-on when it comes to building meaningful, high-impact brands. Portfolio: behance.net/rogertern Instagram: instagram.com/rayo_teran