José Roberto Barillas Campos

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Co-founder and Creative Director

Nostalgio Collective

Sep 2023 - Current (1 year 9 months)

• Co-founder and developed content and e-commerce strategies. • Led social media and branding strategies, achieving $500,000 (MXN) in sales during 2024. • Helped the business grow more than 150% during 2024. • Grew our social media following, gaining 10,000 followers. • Created and directed every piece of content uploaded to social media. • Started our e-commerce platform using Shopify and opened a new sales channel. • Managed ads with awareness, recognition, and sales objectives helping achieve the aforementioned numbers. • Leveraged AI in copywriting to enhance content quality and engagement, while also utilizing coding skills to improve our webpage functionality. Additionally, implemented email marketing strategies for auto

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Project Manager and Digital PlatformManager

Kokoe Agency

Jun 2023 - Current (2 years)

• Managed digital content strategies for over 10 brands, working closely with the creative, editing, and design teams. • Developed viral strategies, achieving videos with up to 11 million views. • Grew social media audiences, gaining over 300,000 followers during my management tenure. • Created ad campaigns through Meta Ads Manager, generating over $150,000 (MXN) in client sales. • Developed online course platforms in Kajabi and lead generations through email marketing and sales campaigns. • Helped clients automatize their email campaigns in Shopify and generated over $50,000 (MXN) in the two months in charge of this responsibility. • Directed a team of copywriters, editors, and designers to generate content for brands.

Human Resources Intern

Deacero

Aug 2022 - Jun 2023 (11 months)

• Developed internal communication strategies. • Created and managed the digital training program for all distribution centers in Mexico for 2023. • Designed audiovisual content for onboarding and training practices. • Assisted in developing HR digitalization initiatives for data-keeping. • Coordinated training logistics and ensured the smooth execution of training programs. • Conducted data analysis to measure training effectiveness to aid decision-making. • Planned corporate events, improving internal culture and employee satisfaction.

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Teacher

Ciudadanitos DCA

Jan 2020 - Jan 2021 (1 year 1 month)

Digital Intern

Volaris

May 2017 - Jun 2017 (2 months)

• Conducted market analysis and research for UX improvements in Volaris' webpage. • Benchmarked competitors to better execute webpage changes. • Provided detailed reports on all research findings to improve the UX experience.

Construction Volunteer

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Liaison

Tecnologico de Monterrey

ITESM and Social Service Students

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Inclusion Program

John Abbott College,

for people with different abilities.

José Roberto Barillas Campos

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José's behavioral traits
José's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.