Jose Reyes Rivera Digital Strategy Manager

Social Media & Strategy Leader

Partner Comunicacion

Dec 2022 - Current (3 years 5 months)

As a Social Media & Strategy Leader, I was responsible for developing and executing comprehensive social media strategies that enhanced brand visibility and engagement across various platforms. My role involved meticulous planning and campaign creation, leveraging analytics to inform marketing strategies and optimize content marketing efforts. I successfully managed social media engagement and content creation, utilizing tools such as Canva and Mailchimp to deliver compelling messaging. Additionally, I oversaw paid advertising initiatives, including Meta Ads and Google Ads, to drive targeted traffic and lead generation. While my focus was primarily on digital marketing, I also led strategic channels for a Colombian EPS brand, which provided

Social Media Manager

Partner Comunicacion

Nov 2020 - Dec 2022 (2 years 2 months)

I constructed strategies and created reports for Harinera del Valle omnichannel, a very important food company in Colombia and worldwide. I also did this task for an EPS company in Colombia, which is a health insurance provider.

Ads Analyst / Digital Ally

OWAK

Aug 2019 - Feb 2020 (7 months)

I worked with Colombina, specifically with the Sauces category (dresses), a multinational company and brand for which I created reports and ads for all their digital channels.

Project Manager - Director de proyectos

Tallink

Oct 2018 - Jun 2019 (9 months)

I worked on the digital strategies of RECAMIER, a multilatina/multinational company. Specifically, I led the digital communications for brands such as SALON IN, TANGA (sunscreen and self-tanning products), MUSS, and VITANE (shampoo and hair care category).

Community Manager

Tallink

Jan 2017 - Oct 2018 (1 year 10 months)

I worked for a poultry company in Colombia, which has a very important egg brand in the country called Huevos Santa Anita. With them, I created content for social media and their blogs/recipes.

Community Manager

Metrofflex

Oct 2015 - May 2016 (8 months)

*Social Media Manager, Generador de conceptos, estrategias publicitarias, Marketing Digital y Visual Merchandising. *Relaciones públicas, base de datos, investigaciones de mercado.

Practicante de Mercadeo

Essensale SAS

Mar 2015 - Oct 2015 (8 months)

Copywriter, Generador de contenido, creador de conceptos y Community Manager.

Jose Reyes Rivera

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Jose Reyes Rivera