J

Joseph M. Birlin

About

Detail

Sales Consultant
Georgetown, Texas, United States
Contact Joseph regarding: 
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Full-time jobs
Starting at USD80k/year

Timeline

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Job

Résumé

Jobs verified_user 0% verified
  • PDI Software.png
    Channel Sales Manager - Network and Cyber Security Solutions
    PDI Software.png
    May 2016 - Nov 2023 (7 years 7 months)
    Recommended to the Board of Directors a channel partner program for the convenience, hospitality, and grocery channels. The program was the first of its kind in the convenience channel for a security solutions provider. I currently manage the entire U.S. for this channel strategy. Closed over 80 partners and have a $21 million dollar recurring revenue business. We acquired an MSSP, ControlScan, 3 years ago, so I assumed additional sales responsibility for our cybersecurity MDR/XDR services and have had responsibility for the additional security related services outlined in my business summary. My most recent win is closing ScanSource - a huge national distributor to the hospitality channel which is outside the normal channels for this organ
  • W
    National Account Manager
    Wayne Fueling Systems, LLC
    Jun 2010 - Apr 2016 (5 years 11 months)
    Hired as a hunter to penetrate new customers across the U.S. including Wawa, Sheetz, QuikTrip, Loves, Circle K, 7-Eleven, and CEFCO. Product portfolio includes fuel dispensers, POS systems, and fuel controllers. Several direct buying customers were added to my responsibility including Allsup's, EZ Mart, Stripes (Sunoco), Sunoco Petroleum, and SEI Fuels. Sales for these direct customers were $23 million in 2015. Assumed responsibility for branded oil customers including CITGO, Phillips 66, Valero, Tesoro, Marathon, and Alon. Implemented unique programs through these customers to improve visibility of company products to over 35,000 sites. Revenue in 2015 was $47 million in sales, which is 28% of North American Sales. Achievements: • Closed
  • P
    Vice President – Sales & Marketing / Partner
    Poshe USA, LLC
    Feb 2009 - Mar 2010 (1 year 2 months)
    My role was leading the sales and marketing efforts for Poshe cosmetic products. I developed from scratch, a broker network of over 25 representatives. Key responsibility areas were growing sales, P&L, margins, and improving EBITDA. Key duties included marketing, advertising, sales collateral, forecasting, logistics, packaging, planning, budgeting, broker management, and profitability. Sold company in March. Achievements: • Closed Target, Walgreens, Dollar General, and CVS within 6 months of assuming position. Gained tests from Wal-Mart Canada, Shoppers Canada, HEB, Costco, and several regional accounts. Increased sales 400% in first 11 months of assuming position. • Lowered cost of goods 34%. Increased gross margin for portfolio to 72%,
  • M
    Vice President of Sales
    Mad Croc Brands, Inc.
    Apr 2006 - Feb 2009 (2 years 11 months)
    Head of sales and customer service departments for Mad Croc confection and beverage products. Supervised a team of 3 sales and 5 customer service personnel. Managed broker network of over 40 agencies and 150 indirect reports. I had direct responsibility for Target, CVS, Wal-Mart, Costco, Walgreen's, HEB, Safeway, Albertson, K-Mart and specialty accounts. Established territories and led the broker management process. Provided forecasts, channel analysis, distribution objectives and results to Board of Directors and investors. Achievements: • Team grew business from $1.5 million to $7 million in annual sales in 18 months. Sold Costco on placing beverage products in their Northeast and Chicago regions. • Sold other major customers on confect
  • Del Monte Foods
    National Sales Manager, C-Store & Specialty Foods
    Del Monte Foods
    Jan 2005 - Jan 2006 (1 year 1 month)
    Responsible for a $29 million portfolio of food products sold into the Convenience and Specialty Food channels. Responsible for managing the following categories: pet food/snacks, organic food, natural food, canned vegetables/tomatoes/fruits, fresh/perishable fruits, tuna, and commercial foods. Communicated and worked with over 80 broker representatives. Key duties included working with customer marketing teams, sales planning, manufacturing, packaging, promotion planning, and customer supply departments. Achievements: • Developed and presented a channel strategy for the Specialty Foods division to senior management. The plan would increase distribution in the food channel, improve distributor relations, and grow sales by 30% in 2 years. O
  • GlaxoSmithKline
    Sr. Team Leader, Sr Corporate Account Manager
    GlaxoSmithKline
    Jan 1999 - Jan 2005 (6 years 1 month)
    Responsible for a $70 million dollar portfolio of Over-the-Counter Health and Beauty care products in the Convenience, Dollar, Office, and Specialty channels. Supervised a team of 5 direct reports and managed over 35 broker personnel. Key duties included working with executive level sales management, brand managers, marketing teams, sales planning, manufacturing, packaging, promotion planning, and customer supply departments. Achievements: • Innovated and developed 5 new brands and sold in 8 existing brands into the Dollar Channel. Grew this piece of business from $4 million to $19 million in 4 years. • Designed 6 new merchandising vehicles leading to over $4 million in incremental sales. These merchandising solutions grew the business to
  • C
    Director of Marketing
    CECO MANAGEMENT GROUP
    Jan 1998 - Jan 1999 (1 year 1 month)
    Reported directly to CEO and was responsible for sales and marketing staff of over 35. Key responsibilities were the growth and development of this Internet based business to consumer company. Key Duties: • Negotiated, developed, and closed long-term contracts at executive level with over 50 new accounts in 12 months including Microsoft. Doubled Internet traffic traffic in less than 10 months. Achievements: • Increased monthly sales revenue from $450,000 per month to over $1,000,000 per month in less than 12 months of assuming position. Expanded sales to $1,200,000 per month after 14 months.
  • S
    Director of Sales
    Southern Union Gas
    Jan 1996 - Jan 1998 (2 years 1 month)
    Key Duties: • Supervised 18 sales and engineering personnel for this $800 million natural gas supplier. • Duties included full P & L responsibility, analyzing and forecasting sales/marketing data, developing product-marketing positions, and reporting strategic plans and results to executive management. Accountable for business partner relationships, and business results. Achievements: • Reorganized the sales and engineering team within three months of assuming position. Resulted in an improvement in sales from 19% of goal at 4 months to 146% of goal at year-end, or $4.7 mm. Reduced department costs by 45% or $1,500,000.
  • B
    Key Account Manager, Division Manager, Special Account Manager, Division Trainer, Sales Representative
    British American Tobacco - Reynolds Tobacco Company
    Jan 1984 - Jan 1995 (11 years 1 month)
    Key Duties: • Managed large geographic territory across all channels, a $90 million piece of business, including Food, Drug, Convenience, and Mass classes of trade. • Full P & L responsibility of budgets in excess of $15,000,000. • Primary duties were the hiring, training, and development of over 35 sales personnel. Achievements: • Assumed responsibility for the lowest performing regions in the southern sales area in two latest positions. As Division manager, I grew 4 key brands in a declining industry. As Key Account Manager, I grew share 3% in Richmond, Virginia, home office of our key competitor. Results were in excess of $14 million in sales growth.
Education verified_user 0% verified
  • U
    Master of Business Administration
    University of Sarasota
  • N
    Bachelor of Business Administration
    North Texas State University