Marketing Analyst
Oct 2024 - Current (1 year 10 months)
• Plan and execute the digital communication strategy for social media, the app, and the website of Burger King.
• Supervise and assist with video editing for Reels and TikTok, achieving a 54% increase in TikTok followers from October to December.
• Oversee and support the design of graphic pieces for digital platforms.
• Supervise and assist in creating copy for social media posts.
• Use Artificial Intelligence to support image design and video voiceovers.
• Present social media reports, including metrics such as Reach, Impressions, CPC, CPM, and others, according to the campaign type and established budget.
• Provide reports on coupon usage through the app.
• Create a schedule for PUSH notifications in the BK App.
• Coordinate with influe