Jose Luis Scerri

Jose Luis Scerri

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VP of Sales
Lima, Callao Region, Peru

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Résumé


Jobs verified_user 0% verified
  • EF Education First
    Managing Director
    EF Education First
    Jan 2023 - Jan 2024 (1 year 1 month)
    Spearheaded cross-departmental operational strategies, optimizing workflows and boosting efficiency by 25%, ensuring seamless alignment with company-wide strategic objectives within an annual review cycle. • Increased quarterly revenue by 20% through data-driven sales analysis and targeted strategic adjustments. • Boosted quarterly sales by 12% by implementing customer-centric initiatives and market-driven strategies. • Drove a 17% sales increase in Peru within 10 months by personalizing marketing tactics and strengthening client relationships. • Achieved 8% sales growth in Chile within 8 months by optimizing pricing models and executing market-specific outreach. • Positioned Chile among the top 10 global markets in Y24 by leveraging
  • N
    Director Business Development
    NEXTORY
    Jan 2021 - Jan 2023 (2 years 1 month)
    Compelled substantial growth for subscription-based models by implementing a comprehensive market analysis strategy; directly influenced user acquisition efforts that resulted in onboarding 10 key partners across Spain, enhancing regional market presence. • Spearheaded a major pricing restructure by redirecting focus on consumer willingness to pay instead of product cost; implemented a three-tiered pricing model which increased average sale 35% and margin 12%. • Designed and executed a high-impact channel partnership strategy, onboarding 10 key partners across Spain, driving market penetration and revenue expansion. • Led C-level negotiations with enterprise clients, securing $2M+ in annual recurring revenue, strengthening long-term busi
  • Crimson Education
    Chief Commercial Officer
    Crimson Education
    Jan 2020 - Jan 2023 (3 years 1 month)
    Led transformative commercial strategies as Chief Commercial Officer (CCO) in the education sector, driving 30% revenue growth through high-impact partnerships while enhancing educational offerings to maximize learning outcomes. • Opened 3 new regional markets (North America, Europe, and Asia), leading market entry and driving growth through effective cross-functional team leadership. • Developed targeted growth strategies for global markets, driving a $450K+ quarterly sales pipeline and ensuring consistent revenue growth within the initial months. • Optimized audience segmentation using advanced analytics tools, increasing response rates by 30%+ and doubling the volume of high-quality inquiries. • Achieved 72% sales growth in the first
  • EF Education First
    VP of Worldwide Sales
    EF Education First
    Feb 2018 - Dec 2020 (2 years 11 months)
    - Championed the development and execution of an innovative business segment on an international scale with direct oversight from the CEO; managed a diverse team exceeding 90 individuals focused on driving growth initiatives. - Launched a transformative global marketing initiative, driving 35% sales growth in Switzerland and a 23% revenue increase in France, significantly boosting international brand visibility. - Analyzed and optimized sales performance, using KPIs and revenue forecasting models, leading to a 22% reduction in CAC (Customer Acquisition Cost) while increasing MRR (Monthly Recurring Revenue). - Achieved a 1:5 ROI on marketing investments, generating approximately USD 100 million in advertising benefits and enhancing the co
  • E
    Counrty Manager
    EF Education First
    Sep 2016 - Jan 2018 (1 year 5 months)
    As the country lead, I oversaw all commercial, operational, and financial aspects of the business in Chile. I reported directly to the LATAM VP and led a cross-functional team of 100+ people across sales, marketing, and customer support. Key accomplishments include: * Spearheaded a revenue growth initiative that increased overall sales by 30% within just 15 months, establishing Chile as the second-largest market in LATAM for both revenue and profitability. * Expanded market presence by launching two new regional sales hubs in Valparaíso and Concepción, contributing an additional 12% year-over-year revenue growth while capturing significant market share from competitors. * Redesigned the digital marketing strategy by implementing lead sc
  • E
    Country Manager
    EF Education First
    Jun 2014 - Sep 2016 (2 years 4 months)
    I led EF’s operations in Peru, driving commercial growth, marketing execution, and organizational restructuring. My primary focus was to turn around performance after 6 years of stagnation and losses. Key accomplishments include: * Spearheaded a comprehensive turnaround strategy that resulted in a remarkable 40% increase in total revenue over two years while expanding market share in outbound language travel from 15% to 25%. * Achieved the first-ever profitability for EF Peru since its inception by cutting operational costs by 20% through renegotiated supplier contracts and implementing process automation initiatives. * Secured over 20 new partnership agreements with top private schools and local influencers, contributing to an impres
  • E
    International Sales Manager
    EF Education First
    Oct 2012 - Jun 2014 (1 year 9 months)
    - Served as the guiding hand for the sales team, outlined the staff's training programs, developed strategies for the sales team to operate efficiently, and push team members to surpass short- and long-term sales target
  • E
    Sales Manager
    EF Education First
    Nov 2009 - Oct 2012 (3 years)
    Through strategic sales campaigns, achieved a total sales growth of 34%. Historic growth use as a benchmark nowadays.
  • Honeywell
    Aerospace Engineer
    Honeywell
    Jan 2002 - Jan 2006 (4 years 1 month)
    Led the design and manufacturing of high-precision air bearings for aerospace applications, ensuring optimal performance and reliability in critical systems. • Improved the radius forming process to achieve a Cp > 1.33, driving cost reduction from $30/set to $21/set for journal bearings using Six Sigma tools, while optimizing manufacturing workflows. • Spearheaded the in-house implementation of the Teflon coating process, cutting costs by 35%, reducing lead time to one week, and improving Air Bearings Cell productivity through enhanced supply chain management. • Streamlined logistics and supply chain operations, reducing inventory costs and optimizing material flow to meet production deadlines and support manufacturing efficiency. • Uti
Education verified_user 0% verified
  • University of Southern California
    Master of Science in
    University of Southern California
    Jan 2001 - Jan 2003 (2 years 1 month)
  • University of Southern California
    Bachelor of Science in
    University of Southern California
    Jan 1997 - Jan 2000 (3 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • A
    Desing and Implement Big Data and Analythics Solutions
    Ashridge University
    Aug 2020 - Sep 2020 (2 months)
  • A
    Influencing Skills
    Ashridge Executive Education Hult International Business School
    Apr 2020 - May 2020 (2 months)
    Drove significant growth in subscription revenue by launching a market-driven acquisition strategy, onboarding 10 strategic partners across Spain and expanding brand presence. Rebuilt the pricing model around customer willingness to pay, introducing a 3-tier structure that lifted average sales value by 35% and margins by 12%. Led enterprise sales and C-level negotiations, closing multi-year deals with Telefónica, Iberia, and Grupo Planeta, securing over $2M in ARR and boosting client retention by 15%. Designed and launched a successful channel partner program that unlocked new B2B opportunities and accelerated revenue growth. Captured 6% market share and achieved 30% YoY subscription growth, positioning the company as the second-largest
  • H
    Blockchain
    Hult Ashridge Executive Education
    Apr 2020 - Jul 2020 (4 months)
  • A
    Internet of Things
    Ashridge Executive Education Hult International Business School
    Feb 2020 - Aug 2020 (7 months)
  • A
    Creating High Performance Teams
    Ashridge Executive Education Hult International Business School
    Feb 2020 - Jun 2020 (5 months)
  • A
    Artficial Intelligence
    Ashridge Executive Education Hult International Business School
    Jan 2020 - May 2020 (5 months)
Awards verified_user 0% verified
  • E
    Top Performing Market in LATAM
    EF Education First
    Sep 2018