José Carlos Lemus Tejeda Graphic designer / Digital Marketing Expert

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Gerente Ejecutivo de Operaciones

YukanDesign

Feb 2024 - Current (2 years 3 months)

Como Gerente Ejecutivo de Operaciones en YukanDesign, lidero la gestión estratégica para optimizar la eficiencia operativa y detectar nuevas oportunidades de negocio. Supervisto la ejecución de proyectos de diseño gráfico y estrategia digital, garantizando el cumplimiento de tiempos, presupuestos y altos niveles de satisfacción del cliente. Dirijo un equipo multidisciplinario, fomentando un ambiente colaborativo y motivador, al tiempo que mantengo relaciones clave con nuestros clientes, asegurando una comunicación constante y efectiva. Entre mis responsabilidades también se incluye la optimización de procesos internos, la gestión de presupuestos y la implementación de iniciativas de desarrollo de negocio, siempre enfocado en la innovación

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Brand Manager

PRO ÓPTICA

Aug 2023 - Jan 2024 (6 months)

Supervision and direction of branding, ensuring that its identity and values are consistently reflected in all initiatives. Control over content creation while maintaining a standard of quality. Organized launch events for luxury brands, coordinating every detail to ensure memorable and high-impact experiences. Coordination of ATL, BTL, and point-of-sale advertising. Execution of effective promotions following the guidelines of world-renowned brands. Budget management for various brands and branches.

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Digital Marketing and Design Director

Proyectos inteligentes SAS

Jun 2020 - Aug 2023 (3 years 3 months)

Executed projects for POP material, Trade Marketing, and vehicle branding, among others. Supervised the digital marketing area thoroughly, including content creation, advertising, web development, and community management. Acquired new clients, managed quotations, and conducted follow-ups, effectively managing client relationships end-to-end to understand their needs and offer tailored solutions. Supervised final arts, manufacturing, and installations of mobile advertising, including minibuses and tuk-tuks, as well as vinyl, banners, signs, and displays. Additionally, leveraged entrepreneurship skills by founding and leading the digital division of Proyectos Inteligentes, where I managed client communication, content creation, brand refresh

Junior Creative

BBDO Worldwide

Sep 2019 - Apr 2020 (8 months)

Conceptualized and executed visual designs for digital campaigns across multiple brands concurrently, collaborating with graphic design and digital advertising teams. Generated engaging content to boost social media interaction. Updated graphic styles and digital customer service to ensure consistency with brand guidelines. Conducted monthly reporting with data analysis for brand adjustment and result enhancement. Managed community engagement while serving as the community manager for high-end brands.

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Marketing and social media Manager

Futeca Sport Gym

Jun 2017 - Sep 2019 (2 years 4 months)

As a Marketing and Social Media Manager, I revamped and upheld brand identity and personality, ensuring consistency and appeal across all touchpoints. I developed and refined web sales strategies and brand presence, integrating tactics across ATL, BTL, social media, and mailing campaigns for maximum outreach. I designed and produced informative, advertising, and institutional materials to support the company's marketing and communication endeavors. Additionally, I adapted each campaign to various digital and print formats, ranging from Instagram stories to advertisements in billboards, magazines, and newspapers, enhancing the overall effectiveness and reach of our marketing initiatives. Furthermore, I utilized my skills in video creation, i

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Digital Marketing and Web Design Specialist

Comvite

Nov 2016 - Jan 2018 (1 year 3 months)

Designed and developed the website, optimizing UX/UI through result analysis and Beta testing. Led the creation of marketing plans, establishing and maintaining the graphic identity and brand personality to ensure its ongoing consistency and relevance in the market. Strategically planned and executed alliances, maintained supplier relationships, thereby enhancing brand presence. Additionally, leveraged entrepreneurship skills by operating nearly all marketing efforts for a three-person team at a digital cultural magazine, which involved defining the target audience, brand personality, graphic identity, and website development; successfully launched a beta site and implemented UX improvements to drive engagement.

Webmaster and graphic designer

WAU Móvil

Jul 2014 - Jun 2017 (3 years)

Crafted UX/UI manuals with clear and tailored guidelines for each project. Designed and developed websites, ensuring both functionality and aesthetic appeal. Conducted branding and service design to establish a unified and innovative graphic universe. Oversaw the development of digital, advertising, and internal campaigns. Produced presentations and infographics to offer support and clarity in conveying complex information. Edited institutional and explanatory videos to optimize platform and application utilization, enhancing comprehension and learning. Additionally, utilized Google Analytics as a key tool to analyze user behavior on our website. By examining metrics such as bounce rate, time on site, navigation flows, and exit pages, I ide

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Graphic designer

Proyectos inteligentes SAS

Aug 2013 - Jul 2014 (1 year)

As a Graphic Designer, I produced photomontages for point-of-sale materials, vehicle branding, and mobile platform campaigns, ensuring that designs were not only visually appealing but also aligned with marketing objectives. I designed and adapted visuals for various media, developing presentations tailored to effectively communicate ideas and promote design proposals convincingly. Additionally, I successfully managed remote collaboration in a hybrid environment, enhancing my ability to coordinate with clients and team members effectively. I also leveraged strategic, SEO-driven copywriting to establish the company's online presence, which played a crucial role in achieving organic lead generation and critical market positioning during the c

José Carlos Lemus Tejeda

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José Carlos Lemus Tejeda