-Marketing Financial Specialist
Genpact
Jun 2023 - Current (2 years 1 month)
Interpret the effectiveness of different campaigns like Social and print Ads, promotional materials, and in-store events, looking at metrics like reach, engagement, and purchase behavior. Coordinate promotions, discounts, and seasonal campaigns to boost sales. Ensure timely payments to department stores for co-op marketing programs, in-store promotions, and advertising. Work with third-party vendors to confirm services rendered before approving payments. Verify and reconcile invoices against contract agreements to avoid discrepancies. Collaborate with finance teams to track accruals, reconcile expenses, and process end-of-month financial reports. Finally use financial systems (SAP, GSCM) to process payments, generate reports, and maintain a
