JOSE FLORES
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Senior UX/UI Designer | Front-End Capable | Fintech & Banking
Paraguay
Résumé
Jobs
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UX/UI, Graphic & Web Designer - FreelanceIndependent FreelanceMar 2026 - Current (6 months)Working independently, designing and building digital products for businesses and entrepreneurs — combining UX/UI design with front-end development to deliver complete, functional, results-driven solutions. I specialize in designing and developing modern, optimized, responsive websites, as well as creating graphic pieces that strengthen brand identity. Recent project work includes: Custom web design & development (HTML5, CSS3, JavaScript, React) WordPress development (Elementor, Gutenberg, WooCommerce), basic PHP/MySQL, server management (WHM, cPanel). Conversion-focused landing pages. SEO. User-centered UX/UI design. Front-end development of modern, responsive interfaces. Write UX Writing/microcopy and define interface tone of voice. Graph- UX/UI Designer | Front-End ImplementationCLT SAJun 2022 - Mar 2026 (3 years 10 months)Designed and delivered end-to-end user experiences for fintech, banking, and media platforms, including Banco Continental, NBC Bank, Patria Seguros, Radio Ñandutí, and Rock & Pop — aligning user needs with business goals. Created high-fidelity UI designs, interactive prototypes and design systems in Figma, then implemented front-end code to bring designs into production, ensuring visual and functional accuracy. Built and maintained scalable design systems and reusable components, keeping UX and visual consistency across multiple products. Wrote UX Writing/microcopy and helped define interface tone of voice within the design flows delivered. Developed and managed WordPress websites (Elementor, Gutenberg, WooCommerce), including layout implem
- WebmasterUniversidad Autónoma del SurJul 2013 - Jun 2022 (9 years)Designed and implemented front-end layouts for the university's institutional website, improving usability and navigation for students and staff. Created graphic materials for institutional communication, including social media content, promotional pieces, and advertising assets to support university events and campaigns. Provided ongoing maintenance, updates, and technical support, ensuring platform reliability and content accessibility.
- UX/UI Designer, Front-End Developer & Graphic DesignerfreelanceJul 2012 - Jun 2022 (10 years)Designed and developed custom websites, combining UX/UI design with front-end implementation (HTML, CSS, JavaScript) to deliver complete digital solutions for businesses and entrepreneurs. Provided monthly retainer graphic design services for companies, producing branding systems, social media content, flyers, and advertising materials on an ongoing basis. Worked with notable clients including the Paraguay-Brazil Chamber of Commerce, pharmaceutical laboratories, and major events such as Expo Paraguay-Brasil, delivering graphic design and marketing materials for high-visibility campaigns. Wrote UX Writing/microcopy for website projects, since clients typically had no content strategy of their own. Edited video content for marketing and promo
- Graphic Designer – Marketing DepartmentZadock TechnologyJul 2012Worked within the Marketing Department as a graphic designer, supporting brand communication and visual identity for the company. Managed brand guidelines and visual assets for international brands represented by the company, including IBM, ensuring consistency across all materials. Created printed materials, event videos, and social media content as part of the full range of marketing department responsibilities — from concept to final production. Designed advertising and corporate materials for digital and print campaigns, supporting brand communication strategies across multiple audiences.
- AGraphic DesignerArcoiris ImpresionesJul 2006 - Jul 2011 (5 years 1 month)Produced print-ready designs across the full range of printing services, including offset printing, digital printing, large-format (gigantografía), and screen printing (serigrafía), ensuring high-quality output for each format and technique. Prepared final artwork (arte final) for print production, handling technical requirements such as color separation, bleed, and print-ready file setup. Designed educational materials, books, and book covers, developing editorial layouts and managing content structure and visual consistency from concept to final print. Designed and managed large-format print projects, including billboards and banners, for advertising and corporate clients.
- SGraphic DesignerSupermercado MetroJul 2005 - Jul 2006 (1 year 1 month)Managed brand consistency and visual identity across all printed advertising materials for the supermarket chain. Designed and produced a high volume of print materials for traditional media, including promotional pieces, in-store signage, and advertising campaigns. Controlled and coordinated publication placements across traditional media outlets, ensuring accurate and timely execution of marketing campaigns. Conducted field audits across the city to verify proper distribution and placement of promotional flyers and banners, ensuring campaign materials were executed correctly at agreed locations. Scouted strategic locations across the city for flyer distribution and banner placement, identifying high-visibility points to maximize campaign
- Graphic DesignerIndependent FreelancerJan 2002 - Jan 2005 (3 years 1 month)Designed and produced a wide range of graphic and advertising materials for independent clients, covering both corporate identity and traditional communication needs. Created brand identities, including logos, stationery, and corporate visual guidelines for small businesses and entrepreneurs. Designed print advertising materials such as brochures, flyers, posters, and packaging, tailored to each client's brand and campaign goals. Developed editorial and promotional pieces for traditional media, managing projects from concept through final print-ready artwork.
Education
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- Webmaster, Diseño de sitios webInstituto de Diseño y Tecnología IDTJan 2008 - Jan 2009 (1 year 1 month)Diseño de sitios web, utilizando tecnologías como html5, css3, jQuery, Javascript, MySQL, PHP. El webmaster es capaz de lidiar con el amplio espectro de las herramientas informáticas necesarias para el eficaz desarrollo y mantenimiento de sitios Web de alta calidad. Manejar de manera dinámica conceptos técnicos profesionales. Además de diseñar, administrar y configurar sitios web dinámicos y atractivos, programar funciones que faciliten la Interactividad con el usuario, lograr efectos visuales que permitan la captación de atención de los usuarios, manejar el lenguaje de programación más utilizado y avanzado para Internet como PHP, interactuando con Bases de Datos.
- Licenciatura, Diseño gráficoUniversidad Americana ParaguayJan 2001 - Jan 2003 (2 years 1 month)
- Inglés AmericanoCentro Cultural Paraguayo AmericanoMar 1994 - Dec 1998 (4 years 10 months)