Jose Alejandro Garcia

Jose Alejandro Garcia

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Colombia-Venezuela Sales Manager @ LEDVANCE | Business Manager, CEO
Rionegro, Antioquia, Colombia

Contact Jose regarding: 
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Full-time jobs
Starting at USD2k/month

Timeline


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Job

Résumé


Jobs verified_user 0% verified
  • L
    Country Sales Manager
    LEDVANCE
    Jul 2023 - Current (3 years)
    Define the strategy of price, product, communication and channels through strategic and tactical planning, follow up on execution and the KPI'S. Implement, monitor and control the launches, introduction, activations and other inherent trade marketing. Also, develop different channels, new businesses and customers. Legal representative and relationship leader in different government and union committees..
  • B
    Business Unit Manager Animal Healthcare
    BUSSIE PHARMA LAB. (SANFER)
    Feb 2021 - Jul 2023 (2 years 6 months)
    Define the strategy of price, product, communication and channels for Colombian Market, through strategic and tactical planning, follow-up on execution and the KPI'S. Implement, monitor and control the launches, introduction, activations and other inherent trade marketing. Also, develop different channels, new businesses and customers. Representative and relationship leader in different government and union committees. Responsible for the budget execution of USD 1.4M in marketing and USD 10M in sales. With a direct team in charge of 21 people, 7 on site and 14 at a distance. Achievements: • I recovered 2 points of share between 2020-2021 period through the creation of competitive portfolios and exhibitions having as reference the import fi
  • M
    PROCESS MANAGER
    MAPLE RESPIRATORY CA,
    Aug 2020 - Feb 2021 (7 months)
    Industrial Eng. Project, Method and Process to define the better way to attend patients.
  • A
    CEO
    ANYTIME TOWING –THINK TO THINK
    Mar 2019 - Feb 2021 (2 years)
    As CEO, I defined the global strategy and ensured effective execution while closely monitoring key performance indicators (KPIs). I implemented, monitored, and controlled trade marketing initiatives, driving growth across various channels and developing new business opportunities and customer relationships. Additionally, I served as the legal representative and relationship leader in various government and union committees. My role also encompassed overseeing customer service aspects, particularly in managing customer relations related to inbound inquiries, compliance, and down payments, ensuring a seamless experience for our clients. Furthermore, I utilized messaging apps to facilitate communication and collaboration among teams, enhancing
  • P
    Marketing Director North LatAm
    PHILIPS LIGHTIN
    Jun 2016 - Mar 2019 (2 years 10 months)
    Define the strategy of price, product, communication and channels of the 24 countries of the region through strategic and tactical planning, follow-up on execution and the KPI'S. Implement, monitor and control the launches, introduction, activations and other inherent trade marketing. Also, develop different channels, new businesses and customers. Legal representative and relationship leader in different government and union committees. Responsible for the budget execution of USD 2.4M in marketing and USD 100M in sales. With a direct team in charge of 13 people, 6 on site and 7 at a distance.
  • F
    Strategic Business Unit Manager
    FEILO SYLVANIA COLOMBIA S.A.
    May 2013 - Jun 2016 (3 years 2 months)
    Manage the area of marketing and innovation and product development through the procurement and negotiation with suppliers, definition of pricing strategy, campaigns, communication, launch, budgets and market research. Responsible for a sales budget of USD 44 M. Leader of a team in charge of 7 people. Achievements: • Through the expansion of the portfolio of suppliers and their development in 63 plants in China, I led the introduction of LED technology lighting products in the Andean Region, positioning the company in the first place among 1500 competitors with 3000 SKUs. • Taking as a reference the import figures by subheadings and government sources I managed to show the recovery of market share going from 12% to 30% of Share Nielsen be
  • F
    Product & Retail Manager
    FEILO SYLVANIA COLOMBIA S.A.
    Sep 2011 - Aug 2012 (1 year)
    Manage the area of marketing and innovation and product development through the procurement and negotiation with suppliers, definition of pricing strategy, campaigns, communication, launch, budgets and market research. Responsible for the budget execution of USD 2M. Also responsible for the sales of USD 8M of the retail channel and the implementation of the marketing strategy in the channel. Leader of a team of 6 people. Achievements: Through the design of a strategy for expanding the portfolio of suppliers and product I defined the bases for the introduction of LED technology in Colombia that represented an ecological alternative that could compete with traditional technology.
  • E
    Co Funder- General Manager
    ELECTRIC SOLUTIONS S.A.S.
    Dec 2009 - Sep 2011 (1 year 10 months)
    Responsibility for the constitution of society and the legal representation of it. Manage the commercial area by determining prices, opening the market, developing distributors and distribution channels, logistics management, among others. Report to the board of directors. achieved sales of 300% over the budget in the first year through the acquisition of a corporate client required ISO gave the company a competitive advantage.
  • F
    General Manager
    FONDO GANADERO DEL HUILA
    Apr 2008 - Nov 2009 (1 year 8 months)
    Develop administrative activities of the business like as legal representation, administrative management, strategic-commercial management, human resources, new channels guiding them to three production lines: Meat in retails, high genetic bovine production and services of technology transfer. Inventory management of 13 thousand head of cattle. Respond for sales of $ 10 billion pesos in meat and livestock. Achievements: • I achieved a 24% decrease in expenses between 2008 and 2007 through a reassignment of processes, functions and automating processes. • I increased income by 53% between 2008 and 2007, through the generation of new businesses such as the sale of meat in the retail channel and the rigorous monitoring of mission business. •
  • V
    Agro División
    VENUS COLOMBIANA Manager
    Apr 2006 - Mar 2008 (2 years)
  • R
    Regional Comercial Director
    Feb 2004 - Mar 2006 (2 years 2 months)
  • F
    Comercial Director
    FONDO GANADERO DEL HUILA
    Sep 2003 - Feb 2004 (6 months)
  • Philips Lighting
    Product and Marketing Manager
    Philips Lighting
    Sep 2001 - Sep 2002 (1 year 1 month)
  • I
    Opportunity Manager of Territory Colombia
    IBM DE COLOMBIA S.A.
    Feb 2001 - Sep 2001 (8 months)
  • O
    Opportunity Specialist of Mid-Market DM Colombia
    Jun 2000 - Feb 2001 (9 months)
  • O
    Opportunity Specialist of Very Small Business DM Colombia
    Jul 1999 - Jun 2000 (1 year)
Education verified_user 0% verified
  • P
    Industrial Engineering
    PontificiaUniversidadJaveriana
  • B
    English B2-C1
    BritishCouncil.
  • F
    French A1
  • P
    Portuguese A1
  • C
    Senior Management Program
    CESA- ICESI
  • P
    Specializations in Marketing Management
    PontificiaUniversidadJaveriana
  • E
    English B1