Jorge Ivan Restrepo Moya

Jorge Ivan Restrepo Moya

About

Detail

Trade & Brand Marketing Manager | 360° Marketing, BTL Activations & Retail POS Openings | Multi-Country Experience
Bogota D.C., Colombia
Contact Jorge regarding: 
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Full-time jobs
Starting at COP16M/month ~USD4.45k/month
Flexible work
Starting at USD50/hour

Timeline

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Résumé

Jobs verified_user 0% verified
  • B
    Trade Marketing Manager
    Beyond One (Virgin Mobile)
    May 2025 - Current (1 year)
    • Led end-to-end retail expansion projects, including the opening of 3 company-owned stores, 3 corners, and 20 authorized distributors within 5 months. • Designed and implemented trade marketing and retail visibility strategies to strengthen brand presence and customer engagement. • Coordinated store design, visual merchandising, staffing, and launch campaigns to ensure successful market entry. • Aligned retail execution with sales and marketing teams, ensuring consistency across channels. • Managed suppliers and agencies for production of POS materials and activations, optimizing cost and execution quality.
  • WOM Colombia
    National Trade Marketing Chief
    WOM Colombia
    Dec 2023 - Feb 2025 (1 year 3 months)
    • Designed and executed the national trade marketing strategy across 350+ points of sale, including own stores, kiosks, retail, and B2B channels. • Implemented the “Perfect Store” model at POS, improving conversion, average ticket, and customer experience. • Defined and monitored retail KPIs (sell-out, turnover, conversion), driving data-based decision making. • Developed a retail monetization model for communication assets, generating incremental revenue. • Led cross-functional projects with sales, brand, product, and IT to deliver activations tailored to channel needs.
  • Motorola Mobility a Lenovo Company
    Channel Marketing Wholesalers & Carriers
    Motorola Mobility a Lenovo Company
    Jan 2023 - Dec 2023 (1 year)
    • Develop and execute the 360 Marketing and product launches plan for specific clients (Corbeta distribution, wholesalers and carriers), to drive sales, brand awareness and market share. • Develop and strengthen the relationship with clients and channel partners, developing consumer programs that support the entire sales cycle, including sell-in, sell-through, and sell-out. • Designed incentive programs, events, and POP strategies to enhance customer engagement. • Negotiated and delivered co-branded campaigns with retail partners, managing budgets effectively.
  • Amazon
    Product Marketing Manager public Remote experience
    Amazon
    Mar 2022 - Sep 2022 (7 months)
    • Created and executed the annual marketing plan for Amazon Display Advertising & Homepage across 5 European marketplaces. • Delivered 462% sales growth in assigned categories by optimizing channel strategy and campaign execution. • Improved CTR from 14% to 21% and optimized ad spend efficiency ratio from 1.67% to 1.35%.
  • Jerónimo Martins Colombia SAS
    Trade Marketing Senior Specialist
    Jerónimo Martins Colombia SAS
    Sep 2019 - Nov 2020 (1 year 3 months)
    • Lead the annual strategic 360 marketing plan, distributing and controlling the annual budget of the Bodega del Canasto brand (wholesale business unit oriented to the B2B channel), establishing and ensuring the KPIs of the plan and its different activities. • Ensure the execution of brand, trade marketing, promotions and BTL activities. Coordinating the POP material, design and distribution of brochures and in-store materials of the different campaigns and store openings nationwide. • Collaborate with cross-functional areas including, commercial, operations, data analytics, legal, IT and supply chain, and external partners (BTL, brand and market research agencies) to plan and execute end-to-end campaigns and store openings. Achievements:
  • Jerónimo Martins Colombia SAS
    Private Label Marketing Senior Specialist
    Jerónimo Martins Colombia SAS
    Sep 2018 - Sep 2019 (1 year 1 month)
    • Lead and structure the 360 marketing of the company's own brands, coordinating and executing the budget, brand launches, photo sessions, trade marketing activities, internal and external communication (digital and printed) and brand registrations. • Coordinate with the branding and packaging agency the guidelines and communication of the brands, leading the schedule, briefing process, creation, design, redesign, and completion of product packaging. • Work together with the private label, commercial and quality teams to align and define priorities for launches, packaging design, messages, and marketing activities. Achievements: • I was part of the planning, budgeting, and execution team of the first national launch of an own brand where 1
  • Jerónimo Martins Colombia SAS
    Marketing Senior Specialist - Training
    Jerónimo Martins Colombia SAS
    Jun 2018 - Sep 2018 (4 months)
    - On-the-job training as a senior marketing specialist where I had the opportunity to participate in national marketing campaigns, promotional activities, brochures and social responsibility projects in the different business units in Portugal & Poland
  • Jerónimo Martins Colombia SAS
    Area Sales & Operations Manager
    Jerónimo Martins Colombia SAS
    Jun 2017 - Jun 2018 (1 year 1 month)
    • Manage and ensure the correct and efficient operation of the 7 stores in the assigned area with more than 30 people in charge. • Lead the design and implementation of strategies that led to the fulfillment of key performance indicators such as budget, like for like (sales growth), inventory, shrink, training, operational and quality audits, among others. • Plan and execute new store openings. • Follow-up competitors trade marketing, and promotional activities. Achievements: • I increased by 13% the sales of the assigned stores. • I obtained the best operational audit result in the Caribbean coast region with a score of 93% out of 100. • I implemented an expiration date control system which allowed reduce by 20% liquidation in stores.
  • Jerónimo Martins Colombia SAS
    Management Trainee Programme
    Jerónimo Martins Colombia SAS
    Jul 2016 - Jun 2017 (1 year)
    Young talent training and development program where principles of the retail and hard discount business are learned, getting to know about the group's companies and the different key functions in the different regions of the country (Barranquilla, Bogotá, and Pereira). During this period, I went through a first-hand operations training process to learn about store management, performing the different positions of the stores as an operator, supervisor, and store manager.
  • C
    Sales Executive
    C.I. Nextrading LTDA
    Jul 2015 - Apr 2016 (10 months)
    - Responsible for the active search, monitoring, and negotiation with clients (pricing and sell-in), distributors and retailers for the technology line (speakers, portable projectors and educational robots) throughout South America.
  • Procafecol S. A
    Retail and International Business Intern
    Procafecol S. A
    Jun 2014 - Dec 2014 (7 months)
    - Provide support to the international retail and franchise area by making reports and sell-out presentations, analyzing key performance indicators such as: rotation, sales, prices and variations; providing support in brand launches & trade marketing
Education verified_user 0% verified
  • EAE Business School
    Master in Marketing and Sales Management
    EAE Business School
    Apr 2021 - Mar 2022 (1 year)
  • Universidad del Rosario
    Bachelor's in international business administration
    Universidad del Rosario
    Jan 2010 - May 2015 (5 years 5 months)
Awards verified_user 0% verified
  • B
    Banco Santander Scholarship 2013
    Aug 2013 - Dec 2013 (5 months)