Jorge Alejandro Calderon Cordoba

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Digital Marketing Coordinator

David Simmonds

Sep 2025 - Current (10 months)

• Designed and organized the monthly social media content strategy, achieving a 15% monthly increase in views, growing new followers from 2% to 4% per month, and boosting website clicks by 5%. • Redesigned and led the migration of the website to a modern version with SEO optimization, improving organic presence online.

D

Digital Marketing Coordinator

Jun 2025 - Current (1 year 1 month)

• Designed and organized the monthly social media content strategy, achieving a 15% monthly increase in views, growing new followers from 2% to 4% per month, and boosting website clicks by 5%. • Redesigned and led the migration of the website to a modern version with SEO optimization, improving organic presence online.

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Marketing and Communications Coordinator

Cevi Med

Dec 2021 - Oct 2023 (1 year 11 months)

• Reviewed and analyzed Google Ads and Microsoft Ads campaigns, driving monthly sales increases of 15% to 17%. Managed ROA, CTR, impressions, clicks, UTM tracking, and campaign optimization. • Led an email marketing strategy for a database of over 10,000 contacts, applying Open Rate, CTR, and A/B testing analyses along with competitive research, improving email open rates and clicks by 8% to 12% per campaign. • Designed and implemented content calendars for Instagram, Facebook, and LinkedIn, generating brand credibility and a 10% monthly follower growth. • Managed and optimized the website through Bigcommerce, handling more than 5,000 products and improving user experience. • Managed live chat and email communications, implementing auto

Digital and Communications Strategy

Unbrokenshop

Oct 2021 - Dec 2021 (3 months)

- Analysis and reporting of company communications. - Content creation and social media management. - Coordinator of email marketing campaigns. - Keyword strategist for YouTube videos.

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Communications Strategist

Boton de Pagos

Apr 2021 - Jul 2021 (4 months)

- Content creator and management of social networks. - Email marketing campaign coordinator. - Support in the expectation strategy for the promotion of a virtual seminar.

Digitial Communications Leader

Cerros de cambio

Nov 2020 - Dec 2022 (2 years 2 months)

• Managed social media channels, created visual and audiovisual assets, edited post-production content, and wrote all copy. • Produced internal communications, informational materials, and institutional email marketing. • Wrote and visually designed the organization's website. Achievements: - Volunteer of the month in December 2020. - Volunteer of the month in January 2021.

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Strategy and Operations Consulting

Kreato AD

Jun 2020 - Dec 2022 (2 years 7 months)

- Responsible for creating written articles for the company's website, including style and spelling correction. - Video editor for social media publications. - Implemented robust keyword research and content optimization strategies to enhance search engine visibility, directly contributing to improved organic traffic and SEO performance across the website.

Content Creator

Comité Paralímpico Colombiano

Dec 2018 - Jun 2019 (7 months)

Responsibilities include generating communicative texts for the corporate website, covering internal and external events, managing social media, conducting interviews, recording and editing communication pieces. Achievements: - Led the coverage of the Para Shooting tournament in Cali. - Conducted a visibility campaign on social media. - Restructured the institution's website in collaboration with the design team. - Wrote profiles for the organization's executive staff.

Jorge Alejandro Calderon Cordoba

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